E-commerce success isn’t just about what you sell—it’s more about how you sell it, and customer experience is a huge factor. No wonder brands that focus on CX witness 80% revenue growth. Those who don’t risk frustrating customers, low conversion rates, cart...
Public relations is critical for shaping an organization's image and reputation. It acts as a link between organizations and their customers, helping to build trust, manage crises, and amplify messages. In a world where perception can make or break success, public...
When we think about the most iconic technology brands in the world, Apple stands at the top of the list. For over four decades, Apple has not only pioneered cutting-edge products but also perfected the art of public relations. Through its innovative marketing...
Picture this: You’re running a PR agency, are very passionate, and have a talented core helping you manage the operations. Does this guarantee growth? No, it does not. In a competitive industry like PR, just being passionate and having a good team isn’t enough. You...
Competition in the luxury brand market has always been fierce. Chanel, Gucci, Louis Vuitton, and other big-name players are always innovating and expanding their products and pushing boundaries to attract high-end consumers. However, this stiff competition is more...
The trends in travel PR are shifting because of globalization, technological change, and changes in consumer behavior regarding how people in a particular region, an airline, a hotel, or any other entity engage with the rest of their respective audiences. In 2025,...
With nearly half of marketers (46%, to be exact) using email newsletters, they have become the second most used email form. We don’t think the number is shocking. There are a few reasons for the popularity of email newsletters: Lets you show off your unique brand...
In today’s digital-first world, marketing and public relations are indispensable tools for businesses striving to make an impact. For home renovation companies, these strategies are critical to building trust, showcasing craftsmanship, and attracting clients. By...
Unveiling your new product to the world only to hear the sound of crickets is every business’s worst nightmare. An engaging and interactive virtual product launch—bolstered by careful planning and effective promotional campaigns—can create the hype and buzz you need. ...
In today's fast digital world, being online is a must. Digital commerce has changed how a company relates to its customers, thus offering growth, ease of access, and personalization in buying that can increase loyalty and sales. Shopify states that global eCommerce...
In recent years, the cybersecurity industry has experienced rapid growth and increased visibility in the public sphere. As cyber threats evolve and the need for robust digital defenses grows, the role of public relations in shaping the narrative around cybersecurity...
Let’s be real: landing your first job in an industry as demanding and competitive as PR can be scary, especially if you’re making the jump to a new career or starting with zero experience. But then, if you do the right things, making a strong impression on your...