In the age of digital commerce, marketing strategies increasingly hinge on data—data about consumers, their behaviors, and preferences. This wealth of information has revolutionized the way businesses engage with their audiences, allowing for hyper-targeted campaigns...
The Republican’s use of President Biden’s “garbage” comments couldn’t have come at a worse time for Vice President Kamala Harris. It overshadowed her highly regarded “final message,” as defined by pundits, even though it was hardly her “final message,” because there...
It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the...
As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding...
In today's rapidly evolving digital landscape, the emergence of AI has ushered in a new era of possibilities and challenges for businesses across all sectors. As organizations strive to stay competitive and relevant, the role of digital agencies has become more...
Black Friday sales can make or break more than Q4 for ecommerce businesses. People are less likely to queue overnight these days. Instead, they scour the web for weeks, looking for the best deals. With so many shoppers gearing up for the holiday shopping season, you...
The local news is quickly drifting out of our grasp as a society, as it becomes harder and harder for these outlets to stay afloat financially—or after financial firms buy, gut and sometimes shut them down. Alden Global Capital is one notable example of this, which...
While most people would agree that sales and marketing go hand-in-hand, PR can sometimes feel like a bit of an outlier. PR has always been about creating visibility and building trust for the brand, but its role as a marketing tool in driving direct engagement and...
In our hyper-connected society, the prevalence of cyber threats is at an all-time high. Yet, despite the increasing frequency of breaches and attacks, many organizations still struggle to effectively communicate the importance of cybersecurity to their employees and...
Small businesses today are faced with both unprecedented opportunities and complex challenges in the digital landscape. A well-optimized website can be one of the most powerful tools in achieving steady growth and building customer loyalty. Let's dive into a range of...
Black Friday is one of the major revenue events of the year for businesses across many industries. To understand why, you only need to look at the statistics. A huge 130.7 million US shoppers were projected to participate in 2023. The event represents a perfect...
Globalization has enabled companies to work with worldwide stakeholders, whether customers, employees, or third-party providers. However, cultural awareness and sensitivity are needed when dealing with these global audiences. Nearly 10% of organizations consider...