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Tips for showcasing your finance capabilities in a press release

Tips for showcasing your finance capabilities in a press release

When used and timed right, press releases can help your business in multiple ways. Not only can they help you showcase your financial performance and related information to your stakeholders, but they can also boost your visibility among competitors. As formal...

8 common press release distribution mistakes and how to fix them

8 common press release distribution mistakes and how to fix them

Press releases are a chance to amplify a brand’s message. But too often, companies see little return on their efforts.  The problem is that press release distribution has its challenges. Falling into these traps can derail even the most compelling press release. And...

Tips for building a personal brand from scratch

Tips for building a personal brand from scratch

A personal brand can help you make a better impression on prospective employers, earn new clients, and increase your chances of achieving a host of other professional goals. But what if you don’t have any elements in place for your personal brand? How can you build a...

Crafting a memorable brand: 5 ways that images speak louder than words

Crafting a memorable brand: 5 ways that images speak louder than words

In the competitive realm of public relations and brand reputation management, impactful imagery is a game-changer. Visuals have the unique ability to connect with audiences instantly, tell compelling stories, and foster deeper engagement.  They provide consistency...

8 trends in financial marketing and PR affecting media

8 trends in financial marketing and PR affecting media

The landscape of financial PR and marketing is undergoing a significant transformation, influenced by technological advancements, changing consumer behaviors, and evolving regulatory environments. This essay explores key trends in financial marketing and their impact...

20 current marketing trends in tech publicity to watch

20 current marketing trends in tech publicity to watch

Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity:  1. AI-Driven Content Creation: Leveraging artificial intelligence to...