Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time...
Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider: 1) Leverage Social Media Platforms Social media remains a powerful tool for media relations. Platforms like Twitter,...
Are you currently using or considering an appointment booking system for your WordPress website? For service business owners, a key goal is to streamline the routine tasks involved in managing an appointment-based business. In 2024, with a wide array of tools...
Imagine you’re trying to understand a bustling crowd at a festival. The noise is deafening, and it’s impossible to talk to them all. But what if you had a pair of super-powered headphones that could tune into every conversation? That’s exactly what social listening...
Brand loyalty was never an easy achievement, but the metric has gotten exponentially tougher in the post-pandemic age. Among myriad determinants, ever-evolving—and ever-escalating—consumer expectations are the key drivers of loyalty, and meeting them has never been...
Data analytics in marketing refers to the systematic process of collecting, analyzing, and interpreting vast volumes of data to derive actionable insights that drive marketing strategies and decision-making. In today's digitally-driven landscape, businesses leverage...
Crafting persuasive sales emails is a nuanced blend of art and science. The ability to capture attention, build trust, and drive action through just a few lines of text is a skill that can significantly impact your business's success. To master this, you need to go...
Amid the constant changes in the digital environment, the combined role of PR and link-building activities within search engine optimization is more important for branding and traffic generation. Although historical link-building has been seen as an SEO practice,...
In today's fast-paced digital landscape, public relations has expanded beyond traditional press releases and crisis management. It now heavily relies on storytelling to form deeper connections with audiences. Storytelling has become an essential strategy in modern PR,...
Influencer marketing has become a key strategy for many brands, leveraging the reach and trust that influencers have with their audiences. Here are 15 brands that excel in influencer marketing, along with specifics on how they do it: 1) Nike Strategy: Collaborates...
You might think that you’ve given your customer all the best you can do. But do they feel the same way? What your customers say about your business can make or break your business. Positive feedback can boost your brand's reputation. But those negative ones? They can...
Effective marketing strategies are crucial for success, regardless of your industry. In today’s world, that means engaging in digital marketing across a variety of platforms, including search engines and social media. However, to do it right, you really need to hire a...