Social media has become a powerful tool for financial companies to engage with stakeholders, manage reputations, and communicate important information. When used effectively, it can enhance transparency, build trust, and foster positive relationships with investors...
As the technology landscape rapidly evolves, so too does the field of public relations. For technology PR professionals, staying ahead of emerging trends is crucial to effectively manage brand reputation, engage audiences, and drive media coverage. Here are 10 key...
Public relations and marketing professionals rely heavily on social media to connect with their audience, promote brands, and manage reputations. With a variety of platforms available, it can be challenging to determine which ones are best suited for your PR and...
In 2024, integrated public relations campaigns are focusing on blending traditional media strategies with innovative digital tactics to create cohesive and engaging experiences. Here are some standout examples: 1) Nike’s “Athlete of Tomorrow” Campaign Nike launched...
In today's competitive digital marketing landscape, mastering Google Ads and Facebook Ads is essential for businesses aiming to reach and engage their target audiences effectively. However, running successful ad campaigns on these platforms can be costly, particularly...
The 2024 presidential election noise is becoming deafening across all media, and U.S. adults are well aware that it will only get louder over the next 8 weeks, so they’d prefer to not hear about politics or current events from brands and businesses, at least for now....
Organizing an event involves a lot of moving parts, and crafting the perfect invitation is key to its success. One powerful tool that can significantly improve your event invitation strategy is media monitoring. In this blog, we’ll explore how media monitoring can...
Online courses are revolutionizing the way we approach professional development, offering a dynamic alternative to traditional education. Whether you're aiming to switch careers, climb the corporate ladder, or enhance your skill set, these digital platforms provide...
Cannabis is a new and emerging category and while there have been many successful cannabis PR campaigns, so too have there been cannabis PR fails. Here’s 20 failed cannabis PR campaigns: 1) CannTrust’s “Trust and Transparency” Campaign CannTrust’s campaign aimed to...
When generative AI made its grand entrance into the business world at the end of 2022, the initial panic was that the new tech was going to displace many human jobs. But it didn’t. Then, once we realized we had no idea how to use it efficiently and responsibly,...
Gamification, a concept that blends game mechanics with non-game contexts, has revolutionized the way organizations engage their audiences. At its core, gamification involves applying elements typical of games—such as points, badges, leaderboards, and challenges—to...
Content marketing is one of the most effective strategies to increase your brand's credibility and reach. In fact, 80 percent of marketers surveyed by Statista in 2022 believed their content marketing strategy was very effective. Image via Statista However, success...