In today's digital landscape, understanding how your business performs online is crucial to your success. Many businesses focus solely on SEO, aiming to rank higher in search engine results. However, combining SEO with media monitoring offers a more comprehensive...
Unlocking the power of AI: 5 essential tools for modern ecommerce businesses
In this changing world of ecommerce there is a dire need of leveraging technologies. It enhances proficiency of routine tasks. AI allows business owners to immediately create strategies to ensure business growth. Here are five of the best AI tools that can help...
An industry wakeup call: If social media is the new smoking, what does that mean for marketers?
Surgeon General Dr. Vivek Murthy recently published an op-ed in the New York Times calling on Congress to require social media to be labeled as “associated with significant mental health harms for adolescents.” (You may remember warning labels from such vices as...
7 of the best PR campaigns so far in 2024, including Lego, Apple & Nike
While my PR agency 5WPR hasn’t done any of these campaigns, thus far through 2024, several standout PR campaigns have made headlines for their creativity, impact, and effectiveness. Here are some notable examples: 1) Nike’s “Run for the Planet” Campaign Overview: Nike...
Deepfakes and the media literacy gap: What you need to know
The recent controversy surrounding Elon Musk’s sharing of an AI-generated deepfake video impersonating Vice President Kamala Harris has led to numerous inquiries about the implications of deepfakes and the broader media literacy challenges they pose. One firm has...
Marketing and PR tools that can help you plot your business development
In the world of the Internet and social media, content marketing and PR are essential to improve your company’s performance. Most businesses have objectives from content marketing and PR such as promoting brand awareness, generating leads, and engaging customer...
Interactive community engagement: Blending online and offline marketing
Building your brand is about more than garnering likes on Facebook or going viral on Instagram. If you want to engage your audience and create memorable brand experiences, you’ll need to produce a blend of online and offline marketing. Focusing your efforts on...
How thinking outside the box helped convict Donald Trump—and how it can help you advance at your agency
Former president Donald Trump's sentencing day has been delayed from September 18 until after the election. But PR practitioners don't have to wait for him to be sentenced to learn PR lessons from the situation. What’s relevant on September 18 is also relevant on the...
How to elevate your brand with custom avatars and media intelligence services
Marketing and brand awareness constantly receive new methods and techniques. While many strategies still work even if they are a few decades old, it’s very important to embrace new ones as well. One of the most interesting marketing methods is through the use of...
Agility Shines (Again) in G2 Summer Reports!
This summer, Agility PR Solutions brought...
The synergy between SEO, content marketing, and PR in higher education
In today's world with a higher education landscape that is increasingly complex, an integrated enrollment strategy has become necessary to start attracting and engaging students to college. The integration of SEO, content marketing, and PR will prove to be a magic key...
20 high-quality digital marketing campaigns for luxury brands, including Fendi, Bulgari & Loro Piana
Luxury brands are not exempt from great campaigns from digital marketing agencies, including these 20 great ideas for luxury brands: 1) Louis Vuitton's Virtual Tours: Louis Vuitton has used virtual tours to showcase their stores and exhibitions, allowing customers to...