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7 of the best PR campaigns so far in 2024, including Lego, Apple & Nike

7 of the best PR campaigns so far in 2024, including Lego, Apple & Nike

While my PR agency 5WPR hasn’t done any of these campaigns, thus far through 2024, several standout PR campaigns have made headlines for their creativity, impact, and effectiveness. Here are some notable examples: 1) Nike’s “Run for the Planet” Campaign Overview: Nike...

Deepfakes and the media literacy gap: What you need to know

Deepfakes and the media literacy gap: What you need to know

The recent controversy surrounding Elon Musk’s sharing of an AI-generated deepfake video impersonating Vice President Kamala Harris has led to numerous inquiries about the implications of deepfakes and the broader media literacy challenges they pose. One firm has...

The synergy between SEO, content marketing, and PR in higher education

The synergy between SEO, content marketing, and PR in higher education

In today's world with a higher education landscape that is increasingly complex, an integrated enrollment strategy has become necessary to start attracting and engaging students to college. The integration of SEO, content marketing, and PR will prove to be a magic key...