Gamification, a concept that blends game mechanics with non-game contexts, has revolutionized the way organizations engage their audiences. At its core, gamification involves applying elements typical of games—such as points, badges, leaderboards, and challenges—to...
Content marketing is one of the most effective strategies to increase your brand's credibility and reach. In fact, 80 percent of marketers surveyed by Statista in 2022 believed their content marketing strategy was very effective. Image via Statista However, success...
In today's digital landscape, understanding how your business performs online is crucial to your success. Many businesses focus solely on SEO, aiming to rank higher in search engine results. However, combining SEO with media monitoring offers a more comprehensive...
In this changing world of ecommerce there is a dire need of leveraging technologies. It enhances proficiency of routine tasks. AI allows business owners to immediately create strategies to ensure business growth. Here are five of the best AI tools that can help...
Surgeon General Dr. Vivek Murthy recently published an op-ed in the New York Times calling on Congress to require social media to be labeled as “associated with significant mental health harms for adolescents.” (You may remember warning labels from such vices as...
While my PR agency 5WPR hasn’t done any of these campaigns, thus far through 2024, several standout PR campaigns have made headlines for their creativity, impact, and effectiveness. Here are some notable examples: 1) Nike’s “Run for the Planet” Campaign Overview: Nike...
The recent controversy surrounding Elon Musk’s sharing of an AI-generated deepfake video impersonating Vice President Kamala Harris has led to numerous inquiries about the implications of deepfakes and the broader media literacy challenges they pose. One firm has...
In the world of the Internet and social media, content marketing and PR are essential to improve your company’s performance. Most businesses have objectives from content marketing and PR such as promoting brand awareness, generating leads, and engaging customer...
Building your brand is about more than garnering likes on Facebook or going viral on Instagram. If you want to engage your audience and create memorable brand experiences, you’ll need to produce a blend of online and offline marketing. Focusing your efforts on...
Former president Donald Trump's sentencing day has been delayed from September 18 until after the election. But PR practitioners don't have to wait for him to be sentenced to learn PR lessons from the situation. What’s relevant on September 18 is also relevant on the...
Marketing and brand awareness constantly receive new methods and techniques. While many strategies still work even if they are a few decades old, it’s very important to embrace new ones as well. One of the most interesting marketing methods is through the use of...
This summer, Agility PR Solutions brought...