How do some brands consistently stay ahead of the competition? The answer is the strategic use of SEO combined with public relations: SEO PR strategy. Today, SEO has become an essential part of effective PR. It helps businesses boost their visibility, manage their...
Cybersecurity has become an indispensable aspect of business operations in today's digitally interconnected world. As cyber threats evolve, so does the complexity of safeguarding sensitive information. While technical expertise remains paramount, effectively...
When online marketing took off, businesses found that it offered them an easy way to reach a wider target audience. Today, there are over 1.1 billion websites, with 252,000 new ones created daily. To avoid getting lost in the competitive ocean of the Internet, many...
PR prospects are people too and understanding a bit of psychology can help you understand how their brains make decisions. Understanding how the human brain works can help your outreach team make appealing, interesting and engaging pitches. Leveraging psychology...
The rise of voicebots has changed how we use conversational AI through advanced AI and NLP technologies. These AI-powered assistants allow users to communicate naturally, understand, and respond like humans. By interpreting the language and intent of the users, voice...
The age of empty marketing speak is over. We’re in the era of brand journalism, and consumers expect a certain depth to their marketing. People roll their eyes at phrases like "We have a passion for..." and "Made for X by X". Instead of empty, faux-enthusiastic...
Digital PR is one of the hottest ways to get media mentions and grow your company's or personal brand’s awareness among audiences. However, this is not as easy as it looks because digital PR requires extensive research; it doesn’t consist of repurposing existing...
Recruiting new team members is an expensive and often protracted process, with SHRM data suggesting that it costs $4,700 for each employee you add to your roster. Because of this, it’s necessary to optimize the onboarding of fresh hires in order to ensure this upfront...
Digital marketing has now become a must-have strategy for every business aiming for a solid presence. From social media campaigns to SEO tactics, businesses out there make sure they leave no stone unturned when it comes to reaching out to their target audience. ...
The rapid evolution of AI has ignited a complex interplay of both excitement and apprehension. As AI integrates deeper into people's daily lives, public trust becomes essential. Public relations is critical in fostering this trust by championing transparency within AI...
Maintaining robust client relationships and ensuring timely follow ups are pivotal. The sheer volume of communications and client interactions can overwhelm even the most seasoned PR professionals. Hence, optimizing follow-up processes becomes a matter of efficiency...
Let it be officially said: the era of Big AI has arrived, evident in the deeper-pockets investments many businesses are now making in the revolutionary (yes, AI is worthy of the buzzword) and powerful technology. New research from tech consulting firm Searce shows an...