The 2024 presidential election noise is becoming deafening across all media, and U.S. adults are well aware that it will only get louder over the next 8 weeks, so they’d prefer to not hear about politics or current events from brands and businesses, at least for now....
Organizing an event involves a lot of moving parts, and crafting the perfect invitation is key to its success. One powerful tool that can significantly improve your event invitation strategy is media monitoring. In this blog, we’ll explore how media monitoring can...
Online courses are revolutionizing the way we approach professional development, offering a dynamic alternative to traditional education. Whether you're aiming to switch careers, climb the corporate ladder, or enhance your skill set, these digital platforms provide...
Cannabis is a new and emerging category and while there have been many successful cannabis PR campaigns, so too have there been cannabis PR fails. Here’s 20 failed cannabis PR campaigns: 1) CannTrust’s “Trust and Transparency” Campaign CannTrust’s campaign aimed to...
When generative AI made its grand entrance into the business world at the end of 2022, the initial panic was that the new tech was going to displace many human jobs. But it didn’t. Then, once we realized we had no idea how to use it efficiently and responsibly,...
Gamification, a concept that blends game mechanics with non-game contexts, has revolutionized the way organizations engage their audiences. At its core, gamification involves applying elements typical of games—such as points, badges, leaderboards, and challenges—to...
Content marketing is one of the most effective strategies to increase your brand's credibility and reach. In fact, 80 percent of marketers surveyed by Statista in 2022 believed their content marketing strategy was very effective. Image via Statista However, success...
In today's digital landscape, understanding how your business performs online is crucial to your success. Many businesses focus solely on SEO, aiming to rank higher in search engine results. However, combining SEO with media monitoring offers a more comprehensive...
In this changing world of ecommerce there is a dire need of leveraging technologies. It enhances proficiency of routine tasks. AI allows business owners to immediately create strategies to ensure business growth. Here are five of the best AI tools that can help...
Surgeon General Dr. Vivek Murthy recently published an op-ed in the New York Times calling on Congress to require social media to be labeled as “associated with significant mental health harms for adolescents.” (You may remember warning labels from such vices as...
While my PR agency 5WPR hasn’t done any of these campaigns, thus far through 2024, several standout PR campaigns have made headlines for their creativity, impact, and effectiveness. Here are some notable examples: 1) Nike’s “Run for the Planet” Campaign Overview: Nike...
The recent controversy surrounding Elon Musk’s sharing of an AI-generated deepfake video impersonating Vice President Kamala Harris has led to numerous inquiries about the implications of deepfakes and the broader media literacy challenges they pose. One firm has...