Blog
The synergy between SEO, content marketing, and PR in higher education

The synergy between SEO, content marketing, and PR in higher education

In today's world with a higher education landscape that is increasingly complex, an integrated enrollment strategy has become necessary to start attracting and engaging students to college. The integration of SEO, content marketing, and PR will prove to be a magic key...

The role of SEO in shaping modern public relations

The role of SEO in shaping modern public relations

How do some brands consistently stay ahead of the competition? The answer is the strategic use of SEO combined with public relations: SEO PR strategy. Today, SEO has become an essential part of effective PR. It helps businesses boost their visibility, manage their...

How cybertech PR communicates safety, builds trust, and reduces risk

How cybertech PR communicates safety, builds trust, and reduces risk

Cybersecurity has become an indispensable aspect of business operations in today's digitally interconnected world. As cyber threats evolve, so does the complexity of safeguarding sensitive information. While technical expertise remains paramount, effectively...

10 tips for setting up hyperlocal social media marketing

10 tips for setting up hyperlocal social media marketing

When online marketing took off, businesses found that it offered them an easy way to reach a wider target audience. Today, there are over 1.1 billion websites, with 252,000 new ones created daily. To avoid getting lost in the competitive ocean of the Internet, many...

6 psychology tips to upgrade your pitch emails

6 psychology tips to upgrade your pitch emails

PR prospects are people too and understanding a bit of psychology can help you understand how their brains make decisions. Understanding how the human brain works can help your outreach team make appealing, interesting and engaging pitches. Leveraging psychology...

9 ways AI voicebots can empower your workforce in 2024

9 ways AI voicebots can empower your workforce in 2024

The rise of voicebots has changed how we use conversational AI through advanced AI and NLP technologies. These AI-powered assistants allow users to communicate naturally, understand, and respond like humans. By interpreting the language and intent of the users, voice...