AI needs oversight—almost all tech and data execs have said as much—and new research from data intelligence firm Collibra affirms this, finding that virtually all respondents (99 percent) cite threats necessitating AI regulation in the US. However, the survey data...
Born between the mid-90s and the early 2010s, Gen Z is defined as the digital native generation. Their capabilities to use technology and access information instantly have redefined consumer behavior for the past few years. In terms of public relations, Gen Z presents...
In today's fast-paced digital world, public relations is more important than ever for establishing and maintaining a positive reputation. PR is no longer limited to managing media relations and crisis management; it now plays an important role in shaping a company's...
Trust has been generative AI’s most formidable foe since the wunderkind tech first became a business tool. Consumers just can’t seem to cross that bridge when it comes to customer service, even with the businesses they’ve known and trusted for years. Chatbots got off...
Today, the average person is exposed to more than 400 ads per day. This makes it increasingly challenging for brands to stand out. With so much content vying for attention, consumers can't engage with everything they see. The sheer volume of information has led to a...
Paid social media marketing is essential for reaching your business goals. By setting clear and specific objectives, you can guide your efforts, allocate resources carefully, and measure the success of your campaigns. This article will help you understand the...
AI is sweeping across industries far and wide. The impact on digital marketing and technology has been profound, enabling a level of automation and efficiency that was once unheard of. But AI in digital marketing isn’t just about doing things faster; it’s about...
In 2024, over 5 billion people were using social media platforms. Statista projects that there will be over 6 billion social media users by 2028. As the number of users rises, so does your potential audience. At the same time, as social media usage increases, reach...
If you want to close the sale, you need to be able to make your brand look good. And unless you have a nearly perfect reputation already, that means you'll need to do some heavy lifting for promoting your brand within your sales presentation. How do you go about it?...
There are some important lessons that PR practitioners who had clients in the recently concluded Paris Olympics should remember: Reporters are bombarded with pitches from PR people to write about their client’s promotions, the overwhelming majority of which have no...
In today’s enterprise world, efficiency isn’t just about getting things done quickly—it’s about doing things more elegantly. As a small company or startup, your standing hinges on how well you handle your processes, particularly when it comes to finances. By combining...
The future of a brand is dependent on its transparency and commitment to social responsibility and ethical behaviors. To reach new customers and gain the trust and loyalty of existing customers, brands must evolve and adapt their storytelling practices to reflect...