YouTube is one of the most powerful marketing channels to reach a global audience. The platform has over 2.5 billion monthly active users. Of this, 2.07 billion are over 18 years. These users spend about 19 minutes a day on YouTube. That’s 19 minutes you get to win...
Artificial intelligence has revolutionized the way businesses operate, including public relations. Its ability to process vast amounts of data, identify trends, and automate tasks has transformed the industry. However, AI's lack of emotional intelligence remains a...
In today's evolving legal landscape, law firms increasingly need public relations support due to technological changes, shifting regulations, and heightened competition. Law firms must distinguish themselves, and the right PR firm can significantly improve their...
Public relations strategy is an essential component of business success. With a sound PR strategy in place, you can get the word out about your products and services, raise awareness and drive customers to your company. Understanding the components of an effective PR...
Sometimes business can feel like the metaphor of the duck—all the appearance of calm and collected until you take a peek under the water and see those feet paddling like crazy. To help enhance the calm and reduce the frantic paddling, we’re diving deep into the world...
Growth is one of the most important goals in business. To achieve it, many leaders are looking to incorporate various tools that help companies excel. A great example of such a tool is a time tracker, which is used by many teams worldwide. In this article, we’ll...
Effective leadership is defined by actions, not just words. It goes beyond simply giving orders or holding a title; it involves embodying the principles and standards you wish to see in your team. When leaders actively participate and exemplify the qualities they...
AI needs oversight—almost all tech and data execs have said as much—and new research from data intelligence firm Collibra affirms this, finding that virtually all respondents (99 percent) cite threats necessitating AI regulation in the US. However, the survey data...
Born between the mid-90s and the early 2010s, Gen Z is defined as the digital native generation. Their capabilities to use technology and access information instantly have redefined consumer behavior for the past few years. In terms of public relations, Gen Z presents...
In today's fast-paced digital world, public relations is more important than ever for establishing and maintaining a positive reputation. PR is no longer limited to managing media relations and crisis management; it now plays an important role in shaping a company's...
Trust has been generative AI’s most formidable foe since the wunderkind tech first became a business tool. Consumers just can’t seem to cross that bridge when it comes to customer service, even with the businesses they’ve known and trusted for years. Chatbots got off...
Today, the average person is exposed to more than 400 ads per day. This makes it increasingly challenging for brands to stand out. With so much content vying for attention, consumers can't engage with everything they see. The sheer volume of information has led to a...