In the digital age, a brand’s reputation is as fragile as a trending tweet. With one viral post, a minor issue can spiral into a full-blown PR disaster. A misjudged campaign, a customer complaint, a leaked email means you're not just solving a problem, you're...
TD Bank has consistently been recognized as one of the largest and most innovative financial institutions in North America. With its reputation for providing a wide range of services, including personal banking, mortgages, loans, and investment products, TD Bank has...
Video remains one of the most powerful storytelling tools for NGOs. When executed well, it communicates urgency, inspires empathy, and moves people to act. Public relations professionals working with nonprofits are uniquely positioned to help them harness this...
Nowadays, one vague statement, one unsecured email, or one not-so-clever social media post can send a company’s reputation into a downward spiral. It only takes one poorly judged action to go viral for all the wrong reasons, and you don’t want to be the agency that...
With fleeting attention spans and lack of trust, nonprofit communicators are facing a new challenge of turning one time donors into lifelong contributors. Traditional fundraising messages no longer excite donors, instead they demand authenticity, transparency and a...
In the travel and hospitality industry, there is high competition for businesses. At the same time, customers are spoilt for choice. That means perception is critical. It can help encourage a positive reputation, trust, and a positive customer experience. But how can...
Align your corporate headshot strategy with brand identity Before anyone steps in front of a camera—or feeds selfies into an AI tool—pause and ask, What should our corporate headshots say about us? Identify two or three traits your clients prize most, such as...
In the competitive world of Software as a Service (SaaS), building a great product is only half the battle. The other half? Making sure your ideal customers can actually find you online. One of the most effective ways to boost your visibility, authority, and organic...
PR’s Modern Dilemma: Pretty Dashboards, Ugly Delivery In today’s world of media velocity and metrics-obsession, PR professionals rely on dashboards, sentiment analytics, and campaign reports as much as they rely on press relationships and storytelling. But while many...
There’s an old adage that goes, “the cover-up is greater than the crime.” I don’t fully agree with it; it depends on what the crime was. But one thing that’s evident is that covering up a crime, no matter how big or small, will usually lead to extensive negative media...
Launching a startup often means trying to amplify your message without the luxury of a large marketing budget or media contacts. Getting attention in a crowded news cycle isn't easy, but a well-written press release can still make an impact. Early-stage companies...
In today’s highly competitive digital economy, customer expectations are not just evolving—they’re skyrocketing. With an overwhelming number of choices and information at their fingertips, modern consumers demand experiences that are not only seamless but also...