NBCUniversal has been touting its coverage of the Paris 2024 Olympic Games for more than a year. But until very recently, readers of sports pages in the United States wouldn’t know that there was an Olympics beginning in Paris on July 26. That’s because despite the...
It’s been a tough year for diversity, equity, and inclusion—but despite ongoing attacks and criticisms of DEI programs from some well-known business and civic leaders including Bill Ackman, Elon Musk, and Senator Tom Cotton, new research from executive search firm...
For brands wanting to improve their PR game, taking your strategy in-store could be the key to boosting high-street viability and increasing in-store footfall. As we continue to operate in a digitalised retail sector, more brands than ever before are viewing their...
Every business needs a unique value proposition to carve a unique niche for itself and appeal to its target audience. These days, value propositions are perhaps best demonstrated with the use of a compelling explainer video. But how can you make sure your message is...
With all the post-pandemic focus on personalized targeting, embracing the customer journey, collecting data and then panning for useful insights, and more recently, incorporating AI, marketers and communicators may have pushed their focus on creative output into the...
All modern businesses thrive on data. For a business operation to be successful, in fact, it needs to have at its disposal sufficient quantities of relevant data. But by itself, this isn’t enough. The data has to be managed and understood, otherwise its usefulness can...
Social media is the perfect place to promote your brand and build your presence online. You don’t have to pay hundreds of dollars for a banner and can use in-built features like Instagram Analytics and TikTok Trends. However, if you’re undergoing a rebrand, you may...
With marketers able to access literally millions of potential customers through social media and email marketing, you might think that there’s never been a better time to generate leads. However, it also means that your competitors have the same opportunity to market...
For many business owners, the idea of an aesthetically stunning, highly functional website falls into the category of nice-to-haves in their digital marketing strategies. And considering the cost of building a first-rate website, this is understandable. But...
Success in today’s business landscape means becoming skilled in new technologies like generative AI, and this has been clear for a year or more—but the training hasn’t materialized for most, and employees aren’t sure if they should expect it, according to new research...
Given the fast pace of today’s news and social media-dominated world, reputation management has emerged as a key element of public relations. A company’s reputation is a very important measure of success—it affects everything from customer loyalty to shareholder...
Client care is at the heart of any successful business. Building and maintaining strong relationships with your clients can set you apart from competitors and ensure long-term success. When you prioritize client care, you demonstrate that you value their needs and...