Business practices have been significantly reshaped by social media, as evidenced by compelling statistics. For example, these platforms command a significant portion of online activity, consuming 22 percent of users' time across popular networks like Facebook,...
Video content is more powerful than ever, driving engagement and expanding reach across digital platforms. To truly maximize your media impact, understanding and leveraging current video distribution trends are essential. When you implement strategic approaches, you...
AI implementation and reckless use are by no means strangers—there have been substantial and reasonable concerns about risky and uninformed deployment since generative AI first made its grand appearance. And now, 18 months later, there’s not a whole lot of evidence...
We understand that it is impossible to look into the future, but this does not mean that it is impossible to predict. The past shapes the future and if you have enough data from the past, as well as predictive analytics tools, you can predict with a high probability...
In the ever-evolving landscape of digital marketing, mastering Technical SEO is a cornerstone for achieving optimal website performance and visibility. This article compiles insights from seasoned experts in the field, offering 10 actionable tips to enhance your...
As we prepare to move to the next level of Generative AI, new research from cloud data engineering consultancy Hakkoda shows that 50 percent of organizations are already using Gen AI for automation, but sophisticated use cases like AI copilots, ETL/ELT, and schema...
Businesses are always in search of new techniques to boost their sales. Running a successful lead generation program is also one of the best methods to take sales to new heights. The more you have prospective customers' data, the higher the chances of conversions. In...
Eight days. That's how long the average approval process takes for content. That's a lot! Especially for PR pros who need to get the news out quickly. The struggle to push content through the endless cycle of reviews, edits, and approvals is real. And let's face it,...
AI has revolutionized the business world, but it’s important to keep in mind that as robust as AI capabilities have become, the technology is still very much in its infancy. And at about the 18-month mark since generative AI began to be widely used, we’re at the stage...
The specialty foods industry is fiercely competitive. Shelves are lined with artisanal cheeses, handcrafted chocolates, and small-batch jams, making it a monumental challenge for any brand to stand out. Fortunately, a meticulously crafted food PR strategy is the...
The world keeps changing, yet one goal remains the same for all of humanity: keeping our Earth safe for us to live in. Experts have found hundreds of eco-friendly ways to steer humanity towards a sustainable future. While there’s the usual activism, pushing for local...
It’s been a dozen years since the London Olympics, but PR practitioners with clients sponsoring the Paris games will face many of the same problems that their brethren in 2012 had to handle. They should by now have a rapid reply program in place to answer some of the...