The customer experience has grown from a post-purchase service challenge into a multifaceted obstacle course for brands—and nearly every one is failing miserably, according to new research from Forrester. CX quality among brands in the US sits at an all-time low after...
Answer this question honestly: Do you know how well you are performing against your main competitors? Gaining this type of insight is fundamental for your business to thrive—particularly if you are a PR or marketing agency with a big focus on customer relationships...
Running a business can be overwhelming, with countless tasks demanding your attention. However, automation offers an incredible way to streamline operations and free up your time for more strategic activities. Imagine having processes that run smoothly on autopilot,...
Embedding social media feeds on your business website is a fantastic way to create a more engaging, interactive experience for your visitors. Imagine landing on a website where you can immediately see the latest Instagram posts, Twitter updates, or YouTube videos...
After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and...
As the curtains fell on another successful Cannes Lions International Festival of Creativity, the global advertising and marketing community left the French Riviera with a wealth of inspiration and insights. While many noteworthy themes and trends were discussed...
Employee marketing has been around in some form or another for a while, but it’s taken a new and interesting turn with the advent of social media. Now, everyone can share company events and promotions easily with 300+ friends online, broadening the reach of the...
Did you know that 68 percent of consumers follow brands on social media? Imagine all those people scrolling through their feeds, looking for brands they can trust and connect with. But if your brand is already out there and hasn't built that trust and authenticity...
One of the most important aspects of running a B2B SaaS company is subscription billing management. If you fail to manage the complexities of subscription billing properly, it can lead to costly mistakes that could hinder the growth of your entire company. So, what...
The scenario is ripe for chaos in the coming months as the presidential-election battle heats up, along with the vitriol of a divided nation—we have the already out-of-control spread of disinformation, sure to be intensified by the malicious use of generative AI,...
The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is...
In the growing realm of food and beverage, differentiation is the spice that keeps brands from getting lost in the pantry. Consumers today are bombarded with choices. They see everything from household staples to artisanal delights. In such a competitive arena, a...