Brands and businesses around the world are enthusiastic about the potential of generative AI (GenAI) to enhance engagement, productivity, and cost savings, while simultaneously fostering human creativity, despite significant concern about the risks of disseminating...
As a professional communicator, one recurring question I hear more than any is, “Is this worth a press release announcement?” Much like other aspects of communications, the role of press releases in spreading news to the media has changed over the years. While...
Are you tired of struggling to attract new customers? Looking for ways to boost your sales and expand your business reach? Discover the power of lead generation strategies. From leveraging social media platforms to optimizing your website for lead capture, we've got...
In today's digital landscape, influencer marketing stands as a formidable tool for brands aiming to reach target audiences and build brand awareness. However, just investing in popular influencers isn't enough. Consumers are looking for authenticity and can easily...
The Paris Olympics Games (July 26-August 11) are almost here, and account staffers on brand Olympics programs have a problem—how to gain earned media for their clients. It’s a perennial problem because most journalists I know believe that Olympics programs resemble...
In the fast-paced world of public relations, demonstrating the value of your efforts can feel like trying to solve a complex puzzle. You’re constantly strategizing, pitching stories, building relationships, and monitoring media coverage. But when it comes time to show...
Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements,...
SEO and social media are both crucial components of any modern digital marketing strategy. Though social media may not be a direct Google ranking factor, the value placed on content and its impact on your brand equity can have a tremendous impact on your site’s...
Public relations and email marketing are both powerful tools in any business's arsenal. But they don't come naturally to mind as a pair. Email marketing, though, can boost your PR strategy, as long as you know how to use it effectively to forge connections with your...
Compared to slogging through malls and markets, online shopping should be easy—but with piles of product marketing bombarding us every time we do a casual search, sometimes “easy” can be even more difficult and exhausting. New research from tech shopping consultancy...
Short message service, or SMS, is one of the most popular methods businesses use for personalized customer service. According to a report, 86 percent of business owners have used SMS marketing to text their customers in the past year. We live in a technology-driven...
Millions of leads surf online, searching for services or products that they require. So, as a business owner, it’s your duty to get their attention and convert them into paying buyers. This is the primary goal of lead conversion. But what is lead conversion, and how...