As we prepare to move to the next level of Generative AI, new research from cloud data engineering consultancy Hakkoda shows that 50 percent of organizations are already using Gen AI for automation, but sophisticated use cases like AI copilots, ETL/ELT, and schema...
Businesses are always in search of new techniques to boost their sales. Running a successful lead generation program is also one of the best methods to take sales to new heights. The more you have prospective customers' data, the higher the chances of conversions. In...
Eight days. That's how long the average approval process takes for content. That's a lot! Especially for PR pros who need to get the news out quickly. The struggle to push content through the endless cycle of reviews, edits, and approvals is real. And let's face it,...
AI has revolutionized the business world, but it’s important to keep in mind that as robust as AI capabilities have become, the technology is still very much in its infancy. And at about the 18-month mark since generative AI began to be widely used, we’re at the stage...
The specialty foods industry is fiercely competitive. Shelves are lined with artisanal cheeses, handcrafted chocolates, and small-batch jams, making it a monumental challenge for any brand to stand out. Fortunately, a meticulously crafted food PR strategy is the...
The world keeps changing, yet one goal remains the same for all of humanity: keeping our Earth safe for us to live in. Experts have found hundreds of eco-friendly ways to steer humanity towards a sustainable future. While there’s the usual activism, pushing for local...
It’s been a dozen years since the London Olympics, but PR practitioners with clients sponsoring the Paris games will face many of the same problems that their brethren in 2012 had to handle. They should by now have a rapid reply program in place to answer some of the...
In the ever-evolving world of automotive branding, understanding its historical context is key. From Ford's mass production revolution to Volkswagen's iconic Beetle, the industry has a rich tapestry of branding milestones. Today, automotive branding goes beyond logos...
My first job with a public relations firm was with Earle Associates, what today would be called a boutique agency. Because it was a small political agency, with a limited staff, I was immediately given the opportunity to show what I can do. There were important...
Despite the enormous challenges of corporate sustainability—including budgeting, talent and skill acquisition, consumer skepticism, fighting back against a politically fueled backlash, new obstacles related to compliance and regulation, and of course the ultimate goal...
Flash mobs, massive art installations, and wild stunts. What do they all have in common? Well, they grab tons of attention. That's because they're all forms of guerrilla marketing. A tactic that relies on surprise, creativity, and bold moves to make a splash. But...
In the ever-evolving landscape of digital marketing, lead generation stands as a pivotal strategy for businesses seeking growth. By capturing interest and inquiries from potential customers, companies can nurture relationships that drive sales and revenue....