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Plagiarism is an issue for journalists and PR pros—how to combat it

Plagiarism is an issue for journalists and PR pros—how to combat it

Plagiarism poses significant ethical and professional challenges for journalists and public relations professionals alike. Beyond mere academic misconduct, it threatens the credibility and integrity of their work. For PR professionals, the risks extend to representing...

Smart storytelling tips for crafting compelling B2B narratives

Smart storytelling tips for crafting compelling B2B narratives

In the bustling world of B2B marketing for PR agencies, cutting through the noise often resembles an uphill battle. Facts and figures are plentiful, yet engagement frequently remains elusive. The secret weapon here is storytelling. However, not just any story will do....

3 steps to mapping the customer journey for a complex SaaS product

3 steps to mapping the customer journey for a complex SaaS product

Selling SaaS products can be tricky, especially in a B2B space with multiple decision-makers. For example, marketing automation software will have marketing executives as end-users. However, the marketing head usually chooses the right tool based on budget,...

4 of the most effective video content types for media outreach

4 of the most effective video content types for media outreach

Today’s online media consumers are bombarded with information every minute of their lives, so it’s no wonder they’ve learned to filter out the things that don’t interest them. Most internet users simply scroll past text and generic images, but they will stop for a...