Globally, business practices differ, and China is no exception. The nation's economy has grown significantly in recent years, and it is now a prominent player in the world market. Therefore, for professionals and companies doing business in China, it is crucial to...
Enhancing security with AIoT: PR strategies for promoting smart property protection
The combination of artificial intelligence and the Internet of Things (AIoT) in the modern digital age has completely changed how we think about property security. AIoT technology is revolutionary in the fields of home and business protection since it enables us to...
Unlocking growth potential: The benefits of CTO as a Service for startups
Today, many startups struggle to find the right tech leadership to innovate their growth. This is where “CTO as a Service” for startups comes into play. It is a game-changing solution that offers startups the expertise of a talented Chief Technology Officer without...
Plagiarism is an issue for journalists and PR pros—how to combat it
Plagiarism poses significant ethical and professional challenges for journalists and public relations professionals alike. Beyond mere academic misconduct, it threatens the credibility and integrity of their work. For PR professionals, the risks extend to representing...
Clash of the generations: Both brands and employers face challenges understanding the preferences and needs of each of 4 powerful cohorts
With four powerful but very different generations having an equal hand in driving the consumer marketplace and the workplace today, and with experience now such a major force in their purchasing decisions and increasingly in their job satisfaction, it’s imperative...
Smart storytelling tips for crafting compelling B2B narratives
In the bustling world of B2B marketing for PR agencies, cutting through the noise often resembles an uphill battle. Facts and figures are plentiful, yet engagement frequently remains elusive. The secret weapon here is storytelling. However, not just any story will do....
3 steps to mapping the customer journey for a complex SaaS product
Selling SaaS products can be tricky, especially in a B2B space with multiple decision-makers. For example, marketing automation software will have marketing executives as end-users. However, the marketing head usually chooses the right tool based on budget,...
Announcing the Winners of the 2024 Bulldog PR Awards: Congrats, Top ‘Dogs!
Bulldog Reporter is proud to announce the 2024 Bulldog PR Awards winners, celebrating outstanding achievements in the PR and communications industry over the past year. Esteemed as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards...
Personalization gets an upgrade: With the ethical use of AI, leaders shift focus to predictive, emotionally intelligent and customized engagements
New research from customer engagement platform Twilio points to a new age of personalization as evolving consumer demands drive business leaders to focus on delivering predictive, emotionally intelligent, and highly personalized customer experiences. AI is central to...
How brand recognition differs from brand awareness—and why it’s important
All the big brands in the world have one thing in common: They’re easily recognizable— be it through their logos, colors, taglines, or any other branding attributes. And this brand recognition is their greatest strength—it’s what separates them from the crowd, and...
4 of the most effective video content types for media outreach
Today’s online media consumers are bombarded with information every minute of their lives, so it’s no wonder they’ve learned to filter out the things that don’t interest them. Most internet users simply scroll past text and generic images, but they will stop for a...
The LGBTQIA+ experience in the American workplace: Where we are now—employer challenges, Pride initiatives, and the path to inclusion
A successful workplace inclusion plan isn’t just about your brand’s voiced commitment, or its list of rules and regulations to follow, or even its consequences for failure to abide by them—these are all great steps forward, but none of those things guarantees the...