SEO and social media are both crucial components of any modern digital marketing strategy. Though social media may not be a direct Google ranking factor, the value placed on content and its impact on your brand equity can have a tremendous impact on your site’s...
Public relations and email marketing are both powerful tools in any business's arsenal. But they don't come naturally to mind as a pair. Email marketing, though, can boost your PR strategy, as long as you know how to use it effectively to forge connections with your...
Compared to slogging through malls and markets, online shopping should be easy—but with piles of product marketing bombarding us every time we do a casual search, sometimes “easy” can be even more difficult and exhausting. New research from tech shopping consultancy...
Short message service, or SMS, is one of the most popular methods businesses use for personalized customer service. According to a report, 86 percent of business owners have used SMS marketing to text their customers in the past year. We live in a technology-driven...
Millions of leads surf online, searching for services or products that they require. So, as a business owner, it’s your duty to get their attention and convert them into paying buyers. This is the primary goal of lead conversion. But what is lead conversion, and how...
As we know, leadership has become complicated in the post-pandemic age—today’s employees, especially Gen Zers, have higher expectations of their workplace experience, their engagement with leaders, and of the purpose commitments of their companies, among other...
If you're reading this, you probably know what a blog is. After all, you’re reading one right now. Blogs are everywhere, with catchy titles and easy access. They’re brilliant for building your online presence and driving traffic, and SEO reps, content marketers, and...
It can be stated that communication with clients is one of the most important facets of architecture. PR is significant in any business entity and in our case as PR practitioners operating in an architectural firm we need to be good communicators. Below are the PR...
The world is waking up to the need for increased sustainability across all industries, and the hospitality sector is no different. In fact the latest data from the Global Hotel Decarbonisation Report reveals that by 2050 it’s necessary for a 90 percent reduction in...
Cookies aren’t just tasty treats for marketers—up until now, they’ve been an essential food group for comms pros to learn about consumer preferences and behavior. And this places us at a pivotal moment for digital marketing—with Google getting ever closer to...
You can significantly improve your conversion rates by using social proof. Studies show that 88 percent of consumers trust user reviews just as much as personal recommendations. You can build trust and credibility with your potential customers by displaying customer...
Cost optimization is the holy grail for any startup. Amazon Web Services (AWS) offers marketing and PR teams the opportunity to boost campaign performance and make data-driven decisions. AWS enables these teams to easily manage and deliver content globally, optimize...