You have scrutinized your sales and marketing strategy, created a well-thought-out bulk email, and the next thing you know your email open rate doesn’t meet your expectations at all. What could possibly have gone wrong? There are some pitfalls of mass email...
Environmentally conscious consumerism is the driving force behind branding choices for many major businesses—even those that are not directly working within a sector that’s related to ecological issues and ethical considerations. Because of this, managing a company’s...
Fostering a strong and vibrant company culture to enhance the employee experience is more important than ever. As well as establishing a positive reputation and image for your business, you can attract and retain top talent. Company culture is shaped by many...
If you were a working professional in the 90s, you likely remember how rare it was for any cross-functional collaboration, because communication was essentially primitive before the internet came along. How we got it all done I don’t recall, but unless you were in the...
Storytelling in marketing refers to the art of crafting compelling narratives that resonate with the target audience, transcending mere product promotion to evoke emotions and forge lasting connections. In today's digitally saturated landscape, where attention spans...
Patriotism is complicated these days—there are lots of values and definitions of it, depending primarily on which side of the country’s dividing line you’re on. For communicators, brand loyalty is a complicated concept now as well, because there are a host of...
Content co-creation stands as a transformative strategy, empowering brands to collaborate and innovate like never before. This approach involves sharing the creative process with consumers and partners and harnessing collective expertise to craft messages that...
Publishing newsletters is one of the effective ways to achieve your content marketing goals. But many still fail to achieve results as per their expectations. It happens because they do not follow the right strategies to engage their audience. For example, service...
Summer always brings a sense of wanderlust, and US consumers are ready to hit the road this year as summer travel inches ever closer to pre-pandemic levels. New research from travel insurance and assistance services firm Generali Global Assistance takes a look at this...
While it’s technically possible to make as much marketing content as possible and hope something sticks, that approach isn’t an efficient use of your resources. What works best is creating exactly the sort of content that will convert leads into customers. But how?...
In today's dynamic digital landscape, brands face quite a challenge. Attention spans are short, information overload is prevalent, and competition for consumer loyalty is intense. In the midst of all the chaos the one crucial tool that has surfaced that can help...
Consumers are aware that they have to watch their step with online transactions—if not, their credit card details can obviously be at risk, but so can their full digital identities. And with breaches happening so often that they don’t even make the news anymore, it’s...