Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve...
Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have. Intertwined with other hard-won measures like trust and loyalty,...
It’s no secret that today's digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The key issue at stake for PR professionals is ensuring their messages are not only delivered but...
The 2020 American presidential election was a wake-up call for the kinds of things that can go wrong with modern voting. Ballot tampering or other misbehavior doesn’t seem too unrealistic, and whether it happens or not, it now (I guess) creates the possibility for a...
The craft beer market continues to boom on an international scale, accounting for around 25 percent of beer sales in total and boasting literally thousands of brands from the small artisanal operators to the multinational brewers looking to get in on the action. This...
A healthcare career page can be quite useful if your goal is to attract potential candidates to fill job openings. If you're someone who's in human resources or a related position in the healthcare industry, this guide will be able to help. It will feature the 13 key...
Your company’s growth depends on your team’s productivity. Why? Because productive employees successfully complete their tasks. Also, they ensure that companies achieve their goals. So, how can you ensure that your team is productive? Simply telling them to “increase...
With more than 464 million listeners worldwide, the podcasting space has erupted over the past decade—and they have come a long way from the original era of podcasting in the late 2000s to what we see today on social media. Today’s podcasts have evolved into a more...
Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are...
Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals. Key...
Small businesses aren’t moving as fast as enterprises when it comes to integrating AI, perhaps feeling like the benefits are more designed for larger-scale operations. Plus, these leaders find it harder to find the time to work in their AI acumen—only 29 percent of...
For UK e-commerce companies, ignoring website accessibility is an increasingly costly gamble. Even if you can merely ship or sell products into the United States, you could be on the hook for expensive legal action under the Americans with Disabilities Act (ADA)....