Consumers are aware that they have to watch their step with online transactions—if not, their credit card details can obviously be at risk, but so can their full digital identities. And with breaches happening so often that they don’t even make the news anymore, it’s...
The introduction to this post sets the stage by highlighting personalization’s pivotal role in modern marketing strategies. Personalization refers to tailoring marketing efforts to meet individual customer needs, preferences, and behaviors. It stands as a cornerstone...
PR strategies are ever-changing and constantly required to adjust to the latest local insights and cultural sensitivities. This forces PR professionals to stay flexible and conduct constant research to stay ahead of the curve. Building winning global campaigns has...
A press release boilerplate is often viewed as just another box to tick—the last piece of the puzzle that few might pay attention to. After all, it's placed at the end. However, dismissing the boilerplate as merely an afterthought could be a missed opportunity. Why?...
As we know, any business process is only as good as its weakest element—and when it comes to optimizing generative AI, the weak link is clearly data management. Whether that involves cybersecurity vulnerability, lack of insightful information, inaccuracies, and/or...
What does stepping into the world of legal communications entail? It goes beyond a solid grasp of law—it requires the sync of legal craftsmanship with the creative strategies of public relations. PR stands as an influential skill, capable of building a robust...
There were important lessons that PR practitioners should learn and remember from the trial of former President Donald J. Trump, some of which relate to my almost 25 years at Burson-Marsteller (now BCW), 10 years at Arthur Cantor/Advance Public Relations, at that time...
Has influencer marketing met its match in an age of increasingly skeptical younger consumers? What was once considered the most authentic marketing approach may be collapsing under the massive weight of greed, as influencers are devolving into glorified brand shills...
Public relations is a tool for building brand awareness and managing reputation. But what if I told you it can be a secret weapon for lead generation? Although generating high-quality leads is a priority in marketing campaigns, 15 percent of marketers affirm that...
As important as a holistic business infrastructure is to success today, many companies haven’t broken free from the more traditional siloed approach, where departments and functions operate on their individual agendas and strategic initiatives, often with different...
Virtual influencers are an interesting emerging trend that isn’t just about entertaining people, it’s changing how marketing works. According to a survey conducted by The Influencer Marketing Factory, 58 percent of users follow at least one virtual influencer on...
Chief marketing officers are clear, confident, and intentional in where Generative AI integration and application will deliver the best results in marketing process improvement and execution in 2024, reveals new CMO Council research. Over 40 percent of those surveyed...