In today's digital age, personalization has become a critical component of successful marketing strategies. This is especially true when it comes to lead generation campaigns. Generic, one-size-fits-all approaches are no longer effective in capturing the attention and...
Website redirection is a technique used to make a web page available under more than one URL address. It is a crucial aspect of user experience and search engine optimization (SEO). Website redirection sites such as SiteDetour are used for various reasons, such as...
Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to...
The bleak truth is that no industry is safe from gender disparity, even in these progressive times, but it’s not necessarily clear what the core causes are of these situations (besides good ‘ol antiquated thinking, of course). But eye-opening new research from tech...
You’re likely familiar with the fact that one needs software to stay up to date in their digital marketing game. But as there are a number of options, it gets difficult to choose the right one for a business. Therefore, in this article, we have created a list of some...
Are deadlines slipping through the cracks as teams work tirelessly on a product launch? Misalignment between departments not only slows down the march to market but also erodes the bottom line. Consider this: what if there was a compass to navigate these treacherous...
As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game. New research from customer engagement platform Twilio reveals...
Measuring PR success for your business is one of the fundamental steps you want to ensure as a PR professional or marketing manager. Tracking PR metrics lets you learn whether and how your PR efforts align with the business goals. So, what exactly do you measure here?...
In the digital age, when we think of innovation, we tend to think of technology as this is the arena in which the most meaningful innovations seem to happen—and by that association, it seems logical to think of tech itself as the most innovative industry. But new...
For business leaders today, developing effective people management skills is essential to help keep your business ahead of its competition. A good manager looks after the interests of the company as well as its personnel, wearing many hats to care for many things....
If you operate a brand in today’s high-speed digital marketplace, ignoring technical SEO is like leaving your store's front door jammed half-closed. Unlike standard SEO, which focuses primarily on keyword optimization and content quality to boost search rankings,...
Brands and businesses are endlessly trying to figure out how to gain visibility into customer engagement and grow customer lifetime value, and marketers know that being able to collect meaningful behavioral data and derive insights from it is critical to optimizing...