Successfully growing a business has always been a difficult task, especially if your brand exists in a competitive market. Sure, there are plenty of marketing avenues for businesses to explore, many of which promise to measurably increase engagement and brand...
AI security and governance have taken a back seat to the business-boosting promise of AI so far in the young life of the wunderkind tech, as business leaders froth at the mouth imagining the realization of AI’s potential. New research from data security firm Immuta...
In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...
It’s almost Olympics time again, and soon the International Olympic Committee (IOC) will again pull out its crying towel and complain about ambush marketing campaigns aimed at sponsors of the Paris Summer Olympics, which will be staged in the City of Lights from July...
Turning a Shopify store into a mobile app is the natural next step for your e-commerce business. It's also natural to have some worries about wrong decisions and mistakes spoiling the hard work. This post will discuss common mistakes to avoid when turning your Shopify...
Research by HubSpot shows that six out of ten marketers say that lead generation is their first priority, because you need to attract high-quality leads for your business to grow. These leads can turn into paying customers. But how do you attract these high-quality...
Business planning kind of went out the window when the pandemic hit, and even as late as 2022, companies were stuck in short-term mode as the arduous recovery plodded along. Finally in 2023, enterprises took steps to move beyond rapid-response global crisis...
Managing your online reputation? Start by monitoring your digital footprint across social media and review sites, using tools like Google Alerts to stay updated. Engage with feedback quickly, setting up alerts for new reviews and crafting thoughtful responses to...
It's necessary to have a PR strategy for any business. And given the modern digital age, it only makes sense to have a comprehensive digital PR strategy to promote your business. Without one, your brand identity may become incoherent and your reputation could spiral...
Are you tired of having non-qualified leads? Do you wish you could somehow have a magic guide or recipe for lead generation? Well, look no further. In this article, we'll give you a few insights on how you can turn your website's visitors into customers. Your website...
It’s been more than 18 months since Generative AI appeared, and within weeks it became a business priority. Sure, it’s been a remarkable tool for productivity, automation and generating content, but it’s also been a major threat to cybersecurity, escalating the...
How strong is your agency's company culture? A positive culture keeps your team motivated and productive. A negative culture has the opposite effect. You’ll have unhappy employees, potentially leading to bad public relations and damaging client relationships. That’s...