Comms pros have never been under more pressure to prove the value of their strategies and initiatives, and as a result, to improve their approach. The obvious million-dollar question is how exactly can marketers do this? New research from audience measurement, data...
Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO Model might be the answer for you. In this article, we’ll discuss the PESO Model’s ins and outs....
No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates....
Cost per click, or CPC, is the term used for social media campaigns to measure the cost of every click and impression on the ad. When a user clicks on an ad, one click is added automatically. Advertisers pay a certain amount of money to webmasters due to clicks. But...
It wasn’t long ago that brand leaders and communicators were hearing consumers say they wanted to see brands and businesses show us what societal issues they truly cared about by speaking out on the positions they supported, and brands reluctantly accepted the...
A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media...
In the fast-paced world of modern business, efficient workflow management systems are crucial for success. These systems streamline processes, boost productivity, and enhance collaboration among team members. By automating tasks and providing a centralized platform...
In today's rapidly evolving job market, the ability to effectively sell and make a personal brand for yourself has become indispensable—it’s what sets people apart from the competition, regardless of the industry they’re in. Whether competing for a job opportunity or...
Is there an empirical formula marketers can use to figure out the complexities of consumer behavior? Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions...
The global influencer marketing market reached 24 billion U.S. dollars in 2024. Influencer marketing is very useful for brands seeking to improve their online visibility and engagement. Leveraging the social pull of established influencers, businesses are tapping into...
The surge of AI content in Google search results is significant. It increased from a mere 2.3 percent before GPT-2 in January 2019 to a staggering 10.2 percent by March 2024. This tripled over five years despite Google’s firm stance against AI spam, according to a new...
Remote and hybrid work relationships have been significantly more common in the wake of the pandemic. McKinsey’s American Opportunity Survey reports that 58 percent of Americans have access to some kind of remote work—more than a third work remotely full-time. The...