USC Center for Public Relations’ 29th annual Kenneth Owler Smith Symposium on Public Relations will be held March 28, highlighted by a keynote from Google’s Corey du Browa, the company’s vice president of global communications and public affairs.
Featuring a theme of PR:Tech, The Future of Technology in Communication, the symposium will include a panel discussion on artificial intelligence and tech tools being used or introduced into the PR profession. USC Annenberg Center for Public Relations Director Fred Cook will reveal the results from the center’s 2019 Global Communications Report, which focused on technology use in the PR industry.
The panel moderator and panelists will be announced on the center’s social media channels, @Center4PR on Twitter, Facebook and Instagram.
The Kenneth Owler Smith Symposium is open to all public relations professionals and students, but reservations are required. USC Annenberg’s annual symposium honors Smith (1920-1988), the 28th national president of the Public Relations Society of America (PRSA). An associate director of USC’s journalism program, Smith created the school’s international curricula in journalism; courses in broadcasting, public relations and advertising; and the first degreed sports and information program in the country.