NEW YORK, June 27, 2023 – 360PR+ has been selected to manage public relations for Marchon Eyewear, one of the top global manufacturers and distributors of premium eyewear. 360PR+ will develop and execute consumer campaigns for Marchon licensed eyewear, which includes Salvatore Ferragamo, Longchamp, Victoria Beckham, Paul Smith, Calvin Klein, DKNY, Nautica, Converse, Lacoste and Columbia, among others. The agency will also help Marchon advance awareness of its EYES ON TOMORROW™ global initiative, which ensures Marchon eyewear materials and manufacturing processes meet the company’s social responsibility and sustainability guidelines.
“We’re thrilled to partner with Marchon Eyewear to bring more attention to their diverse portfolio of premium eyewear collections and commitment to better sourcing and production practices,” commented Cindy Riccio, Executive Vice President and General Manager for CRC at 360PR+.
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives – EYES ON TOMORROW™ For more information, visit www.marchon.com and follow @marchoneyewear.
360PR+ is an award-winning, leading, independent integrated communications and marketing agency. A certified women-owned business, 360PR+ is a partner in PROI Worldwide, offering clients reach and expertise in 100+ cities globally. The 360PR+ family of agencies includes 360PR+, CRC, Powers Brand Communications and Three Cheers PR.
Led by Cindy Riccio, CRC became part of 360PR+ in 2022, bringing extensive experience serving storied beauty and apparel brands, among them L’Oreal, Pantene, Hanesbrands, Donna Karan and DKNY Intimates and Legwear, Champion, Maidenform, Kenneth Cole and Ted Baker watches.