French/West/Vaughan (FWV), the nation’s 15th largest independently held public relations and integrated marketing agency, today announced it has been selected to provide marketing support for 3Flow, a global leader in the systemic analysis, testing, design and management of airflow systems for critical indoor workspaces and mixed-use facilities, adding to the agency’s growing roster of clients in the business-to-business space.
Over the past 27 years, 3Flow has earned recognition as a frontrunner in advanced indoor air systems for laboratory, research and manufacturing environments. Specializing in safety, sustainability and performance, 3Flow’s expertise ensures regulatory compliance and adds a customized approach to optimizing airflow, air treatment and ventilation infrastructure.
3Flow has tapped FWV to help it expand on its established customer base and further solidify its prime position in the airflow solutions industry. FWV will work with the company to develop marketing programs and materials that reflect and convey its elite services and products, including development of the brand’s visual identity, website design, earned and owned media strategies, asset creation and more.
“3Flow is a highly specialized, best-in-class leader in airflow systems that has been a valued partner to some of the most respected organizations in the world over its nearly 30-year history,” said FWV’s Chairman and CEO Rick French. “Our team is looking forward to further refining and sharing the brand’s story with key audiences to continue building on 3Flow’s premier position in the market.”
As part of its comprehensive support, FWV will employ a phased approach to the marketing plan, beginning with discovery and auditing, then moving into development and activation.
“In order to take our business to the next level, we needed to find a partner that could help us articulate our unique value proposition in a complex marketplace. Given its prowess for storytelling, we are confident FWV will be able to accomplish that across a variety of channels,” said Tom Smith, CEO of 3Flow. “We are dedicated to delivering unparalleled service to our customers, and we know FWV will do the same for us.”
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. National, international and local clients represented by the agency include Wrangler, ABB, Proximo, Melitta, Volvo Trucks North America, the V Foundation for Cancer Research and the N.C. Department of Transportation. Owned or affiliated companies include fashion and lifestyle PR firm AMP3 (New York City); pet and animal health practice FWV Fetching; active lifestyle, outdoor, ski, fashion, technology and travel PR and consumer brand marketing agency CGPR (Greater Boston); and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, please visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.