4media group has added influencer marketing agency Dynamik Influence to its roster as part of its continued mission to innovate what it means to be a wholly-integrated, full-service communications agency. The launch of Dynamik Influence comes just over a month after 4media group’s acquisition of News Generation, a broadcast media relations firm located in the Washington, D.C. area.
4media group created Dynamik Influence in response to clients’ increased needs for social media influencers in advertising, marketing and public relations campaigns. The social media influencer space is a crucial component of the modern media landscape, offering a more personalized approach to promotional content.
“The definition of an influencer continues to evolve,” said Bill Stanton, 4media group’s Vice President of Partnerships and head of Dynamik Influence. “They can be a trusted voice, an advisor or a form of entertainment. Consumers seek out influencers for things that range from serious health issues to recipe ideas and branded entertainment.”
Dynamik Influence possesses the capabilities to provide a fully integrated and streamlined approach to influencer marketing campaigns.
“The perfect partners to influencer marketing are native advertising and market research,” said Alex Hinojosa, 4media group’s Executive Vice President of Insights & Integrated Strategy and head of the U.S. division of Atomik Research. “When consumers look for content on their favorite website or app, native media can drive additional impressions and engagement. Insights from consumer surveys help creators tell compelling stories backed by numbers,” added Hinojosa.
In May, Dynamik Influence commissioned Atomik Research for a study on Americans’ perceptions related to social media influencers. The survey of 1,004 Americans found:
- More than one third (35%) of American social media users have bought a product, used a service and/or engaged with a brand at least once within the past month
- 62% of Americans claim they trust influencers’, friends’, and family members’ opinions or recommendations on social media platforms
- 47% of American engage with influencers at least once a week
