5WPR, one of the largest independently-owned PR firms in the U.S., announced their work for client Ethique has been chosen as a finalist in the 2022 SABRE North America Awards within the Fashion & Beauty consumer goods category.
5WPR leveraged Earth Month to launch Ethique to the U.S. market as pioneers in the low-waste cosmetic category, educating the consumer landscape about the advantages of swapping traditional bottled products for plastic-free bars and concentrates without compromising results. The launch set in motion a year of record-breaking growth for the client, resulting in increased revenue state-side, and over 2.9 billion media impressions across 400+ media placements.
“5W has a passion for sustainable beauty, and we greatly value our partnership with Ethique and the opportunities to support their groundbreaking environmental efforts,” said 5WPR CEO, Dara A. Busch. “Our beauty team has executed an exceptional campaign in an incredibly competitive industry, resulting in this well-deserved recognition. Congratulations to all the finalists.”
The 2022 North American SABRE Awards includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by a jury of industry leaders. Winners will be unveiled at the North American SABRE Awards ceremony on Wednesday, May 4.
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W was awarded 2020 PR Agency of The Year and brings leading businesses a resourceful, bold and results-driven approach to communication.