A Maagical Maatch: St. Maarten Tourism Bureau Taps Diamond & Co. to Propel Destination Marketing and Publicity Campaign

by | Mar 3, 2021

March 2021 – Sint Maarten – The charismatic, ever-cultural Caribbean island nation of St. Maarten announces its partnership with the award-winning bicoastal agency, Diamond & Co., igniting an all-embracing collaboration comprised of vigorous public relations, sales and marketing, and partnership tactics. The alliance launches as travel to the Dutch-owned territory continues on a bright path forward, welcoming curious visitors inspired to renew their passion for life via nature-immersive, cultural, culinary, wellness, and experiential travel opportunities.

Often referred to as the crossroads of the Caribbean, St. Maarten occupies the southern part of the island it shares with French overseas collectivity, Saint Martin. From the paths of its color-laden capital of Philipsburg, to its serene lagoons, 37 sundry beaches and fascinating salt pans, St. Maarten invites all lifestyles to find their place under the sun, while efficiently — almost effortlessly — answering to the pronounced, yet ever-evolving trends driving today’s travel decisions.

Diamond & Co., comprised of partners Diamond Public Relations, TruMarketing and Travel Culture Collab, will seek to unearth the destination’s most compelling stories and influential selling points, merging the consortia’s signature, all-encompassing approach to creative and curated media and travel agent relations to create top-of-mind awareness of St. Maarten as a destination that is successfully and safely welcoming visitors.

“We are filled with hope and enthusiasm for the road ahead – one of prosperity, new milestones, and memories waiting to be made by our cherished visitors and our amiable, resilient locals eager to continue showcasing the best of our Dutch-Caribbean paradise,” said May-Ling Chun, Director of Tourism for the Government of Sint Maarten. “Diamond & Co shares our sharp, focused vision for Sint Maarten’s success and ever-bright future. This, combined with a thoughtful, creative and integrative campaign, will put Sint Maarten at the forefront as a pioneer in the Caribbean’s beautiful comeback story.”

Together the partners will activate multi-faceted campaigns including traditional media, strategic influencer partnerships, broadcast integrations, interactive digital engagements, and other deliberate promotions and partnership opportunities to target key geographic markets, while tapping into its conspicuous accessibility and unique positioning as a hub to experiencing the best of the Caribbean.

“Rich in culture and community, with an incomparable island-meets-Caribbean cosmopolitan flair, St. Maarten holds a special place in the hearts and memories of many Caribbean travelers, including ours — and it’s a sentiment we are keen to uphold as this partnership comes to fruition,” said Luisana Suegart, Director at Diamond & Co. “This period in time is a turning point for our remarkable, resilient industry, and St. Maarten as a destination beautifully embodies not only the attributes, but the ethos and approach to hospitality that will continue to propel tourism in the right direction. We are humbled to be a part of their journey, while shaping those of inspirited visitors, old and new.”

St. Maarten continues to extend a warm ‘welkom’ to international visitors, including those based in the United States and Canada, with all Covid-19 entry requirements and protocols available on the website, www.stmaartenentry.com. This includes all necessary details, along with a link to submit a mandatory health authorization application via the user-friendly Electronic Health Authorization System (EHAS), where prospective travelers can also complete the necessary St. Maarten Protection Plan travel insurance purchasing process.

For more information, please visit www.vacationstmaarten.com.


Comprised of partners Diamond Public RelationsTruMarketing and Travel Culture Collab, Diamond & Co. offers a strong, strategic alliance and a 360-degree approach to destination sales, marketing and publicity. Our integrated campaigns leverage an extensive network of strong, long-term partners — close contacts in the travel and media industry who include principals at the top tour operators and MICE providers in the Americas, as well as top producing agents and destination experts, airlines and niche market specialists. In combination with public relations, we tap into these capabilities to educate the travel trade and consumer segment with proven strategic initiatives that make a product exciting, buzz worthy and intriguing.

Bulldog Reporter
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