Life Alive, a collection of organic cafes led by Panera and Au Bon Pain Founder Ron Shaich, has chosen Adam Ritchie Brand Direction to lead the restaurant’s expansion to new locations. Adam Ritchie Brand Direction will provide press and influencer outreach in the food, lifestyle and wellness categories. The agency is developing a signature influencer program called “Mix It Up” which brings together carefully curated influencers to create healthy, multicultural dishes, unforgettable experiences and nourish good causes. The account win capitalizes on the agency’s 11-year food and beverage heritage as well as its 2018 Silver Anvil wins in two separate food and beverage categories.
In addition, Jacuzzi, the iconic global brand, has hired Adam Ritchie Brand Direction to provide strategic communications and media support.
The firm has added a proprietary creative process to its service lineup. The Creative Compass formalizes the agency’s approach to generating breakthrough campaign concepts, which has yielded award-winning public relations work including a Bulldog Gold.
Agency Principal Adam Ritchie is an honoree in the Bulldog Reporter Stars of PR Awards as Public Relations Professional of the Year, the PR News Platinum PR Awards as PR Professional of the Year and in PRWeek’s 40 Under 40.
Adam’s Invention in PR speaking tour, which advocates for PR professionals’ involvement in product development, is approaching its goal of reaching communications programs at 50 universities nationwide.