Affect, a public relations and social media agency specializing in technology, healthcare and professional services, was selected by FlatRate Moving, a premier, all-inclusive moving company, for public relations services. Affect will launch an aggressive communications strategy targeting New Yorkers who are planning to move this spring, including the launch of FlatRate Moving’s brand new app.
FlatRate Moving was founded in 1991 with a mission to disrupt the industry – eliminating the uncertainty associated with traditional moving estimates and is known for its transparent business model and unparalleled customer service. The company was the first to establish the flat-rate moving pricing model in New York—and currently operates nine branches located in major cities throughout the United States.
“Moving is exciting, it should not be a burden,” said Sharone Ben-Harosh, Founder, FlatRate Moving. “We’ve spent the last 28 years breaking down the stereotypes that are often associated with moving companies – introducing new services like on-demand delivery from storage, custom crates for fragile items and a brand new app that helps manage the entire process. Affect proposed a creative PR strategy that will deliver measurable results, quickly. We are confident that we’ve selected the best partner.”
“FlatRate Moving trucks are iconic in New York City—everyone recognizes the red and white logo,” said Katie Creaser, Senior Vice President of Affect. “But many New Yorkers don’t realize that FlatRate is also very dedicated to the city—in addition to the care they take during the moving process – they donate trucks to important causes. From delivering Thanksgiving turkeys to shelters to transporting supplies during Hurricane Sandy—they are incredibly charitable. We’re impressed with their commitment to their customers and to our city and we’re excited to help take their public relations efforts to the next level.”
