AGAR, the experiential company that is redefining the power of authentic brand engagement and puts humans in the center of everything, has expanded its design and communications expertise with two new senior hires. Scott Dannenfelser joins the firm as Creative Director and Colleen Cleary as Experiential Communications Director.
Creative Director, Dannenfelser will be leading experiential design for AGAR. Before joining AGAR, he led all creative as the Creative Director at Newsy an E.W. Scripps Brand. Dannenfelser brings a unique commercial design background to his role at AGAR and has also acted as Creative Director in roles at Gravity Branding & Design and Landor with a who’s who of brands that include, P&G, Scotts Miracle-Grow, Kraft, and CVS.
An experienced media relations practitioner, Cleary has developed winning media relations strategies for some of the world’s leading brands including, Target, Procter & Gamble, OXO, Ford Motor Company, Toyota Motorsports and Big Lots!. She joins AGAR from the housewares company, OXO, where she worked for three years leading public relations and influencer marketing. She has also previously worked for DeVries, Havas and Kaplow.
“We are so excited to welcome Scott and Colleen to the AGAR Team,” said Josh Heuser, founder of AGAR. “Scott’s background in spatial design combined with his brand work makes him uniquely positioned to expand our design expertise. And Colleen’s strong media relationships and strategy skills will help us continue to build our best in class experiential communications expertise.”
AGAR has also strengthened its production team with two new additions. Amelia Stevens joins as an Experiential Producer, with seven years experience in digital production, marketing, content and events. Tori Ullman joins as a Production Coordinator, with 4 years of experience in music and event management.
“These hires position AGAR to build on what we do best, build experiences; like the storytelling we do through our communications practice, the events we build through our production team or the connection felt through our design work,” continued Heuser.