Allison+Partners Elevates David Richeson to Managing Director, Strategic Analytics + Digital Innovation

by | Jun 11, 2021

Allison+Partners has promoted David Richeson to managing director, strategic analytics + digital innovation. This newly created role reflects his contributions to expanding Allison+Partners’ data analytics offering. Richeson will drive further avenues for data-driven strategy, communications, and other innovative approaches to deliver greater alignment between communications strategies and business goals for the agency and its clients. Richeson will report to Global President, Worldwide Client Services Matthew Della Croce.

David Richeson

David Richeson

“David has played an incredibly important role in helping develop Allison+Partners’ best-in-class data analytics offering, across all facets of our client engagements,” Della Croce said. “Under his leadership, the agency has experienced successful growth through a proprietary digital data model as we’ve modernized our approach to earned media and evolved how we develop insights, customer journeys and channel strategies.”

Since joining the agency in 2019 as the senior vice president of digital innovation + influence, Richeson, in conjunction with the agency’s media, research and measurement teams, has spearheaded development of a data-driven approach to media relations that takes the guesswork out of media strategy, persona development, targeting and program measurement. Richeson has also provided a data-driven, strategic and measurable approach to managing corporate reputation, risk mitigation and business transformation for some of the firm’s most prominent clients. He will continue to help develop predictive analytics to determine the more effective and efficient courses of action for communications.

Richeson has more than 20 years of experience providing counsel to top fortune 100 clients in the areas of integrated marketing, business strategy and technology. He has developed multiple proprietary engagement models on the cutting-edge of influence, focused on advanced data and analytics, real-time communications, purchase barrier-busting content strategy, micro-moment based marketing, and behavioral economics techniques.


About Allison+Partners

Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named by PRovoke Media as one of its Global and North American Agencies of the Decade, 2020 North American Agencies of the Year and 2020 Best Agencies to Work For. The agency was also named a Best Places to Work for the fourth consecutive year by PRWeek and recognized as one of UK’s Fastest Growing Agencies in 2020. Allison+Partners operates in 31 markets worldwide and is organized around four practices: Consumer Brands, Corporate + Public Affairs, Healthcare and Technology. The agency’s Marketing Innovation Team, which combines integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. Allison+Partners also has a network and deep affiliations with firms worldwide through MDC Partners (NASDAQ: MDCA), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. For more information, visit www.allisonpr.com.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

Health tech reporters speak out on where they’re focused now

Health tech reporters speak out on where they’re focused now

After a year of unfounded challenges, developments and solutions, health tech journalists today are ready to move beyond the COVID-centric coverage in which they’ve been embroiled. New research from PR and digital comms agency V2 Communications uncovers the issues,...