Allison+Partners announced after a competitive review it has been selected as the agency of record for Campaign Monitor, a global software-as-a-service company specializing in email marketing. Allison+Partners will oversee public relations activities in the U.S., UK and Australia to drive awareness of the company’s innovative platforms and solutions.

“After refreshing two of our company’s brands and launching Emma HQ, the newest innovation in email marketing platforms, we were looking for a non-traditional B2B communications partner to provide expertise on building brand awareness on a global scale through public relations efforts,” said Campaign Monitor Chief Marketing Officer Shane Phair. “Allison+Partners’ out-of-the-box thinking and fresh perspective made them stand out from the competition, giving us great confidence they will help us achieve our business goals.”

Working with Campaign Monitor, Allison+Partners will lead an integrated campaign including media relations, content marketing, thought leadership, event support and custom measurement. The account will be based out of the agency’s Washington D.C. office, with additional service provided out of London and Sydney.

“We have a long history of helping challenger brands like Campaign Monitor break through the competition and solidify a leadership position in their industry,” said Tara Chiarell, general manager of Allison+Partners’ D.C. office. “In the past year, Campaign Monitor has made a number of strategic acquisitions and product enhancements making it well-positioned to take market share from its competitors.”

Want more like this?

Subscribe to get daily or weekly PR News updates from Bulldog Reporter

Bulldog Reporter

Bulldog Reporter

Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


How to motivate people to review your business

In a world where positive reviews hold more value than paid ads and, thus, bring in more revenue, it's only logical that businesses would be going the extra mile in an attempt to encourage people to leave a positive review. How would you react if we were to tell you...

3 ways for companies to defend their reputations online

Most of us have heard the famous phrase, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Unfortunately, these days, you don't have complete control over your own reputation. There was a time when, as long as your company didn't...