Allison+Partners announced after a competitive review it has been selected as the agency of record for Campaign Monitor, a global software-as-a-service company specializing in email marketing. Allison+Partners will oversee public relations activities in the U.S., UK and Australia to drive awareness of the company’s innovative platforms and solutions.
“After refreshing two of our company’s brands and launching Emma HQ, the newest innovation in email marketing platforms, we were looking for a non-traditional B2B communications partner to provide expertise on building brand awareness on a global scale through public relations efforts,” said Campaign Monitor Chief Marketing Officer Shane Phair. “Allison+Partners’ out-of-the-box thinking and fresh perspective made them stand out from the competition, giving us great confidence they will help us achieve our business goals.”
Working with Campaign Monitor, Allison+Partners will lead an integrated campaign including media relations, content marketing, thought leadership, event support and custom measurement. The account will be based out of the agency’s Washington D.C. office, with additional service provided out of London and Sydney.
“We have a long history of helping challenger brands like Campaign Monitor break through the competition and solidify a leadership position in their industry,” said Tara Chiarell, general manager of Allison+Partners’ D.C. office. “In the past year, Campaign Monitor has made a number of strategic acquisitions and product enhancements making it well-positioned to take market share from its competitors.”