While more than 85% of Americans believe that environmental justice is critical, only one third of them are satisfied with current actions taken by companies and C-suite leaders to advance change, and they expect them to do more.
Interpublic Group (NYSE: IPG) agency Golin and its social impact + inclusion practice launched JUSTICE FOR ALL, a national survey of perceptions and responsibility of environmental justice in the United States. The survey found that most Americans believe environmental justice is very important, and they don’t believe corporations have taken enough action to address the issue. The study, JUSTICE FOR ALL, represents a first-of-its-kind for business leaders, communications strategists and social impact/social justice experts to help close the say-do gap on one of the most critical environmental and social issues of our time.
For years, data has proven the disproportionate impact of climate change and pollution on low-income and BIPOC communities. Black Americans are 75% more likely than white people to live in areas near commercial facilities that produce noise, odor, traffic or emissions that directly affect that community. It’s also more likely that people of color live near toxic refineries or chemical plants, where they experience higher levels of exposure to toxins that result in higher rates of heart disease, cancer and asthma.
Golin’s study found a belief gap in who should be responsible for addressing environmental justice inside of corporations. The data showed that nearly half of consumers believe that a company’s CEO is responsible for making environmental justice a priority. But only one-third of executives reported that they think it’s the responsibility of environmental, social and governance (ESG) and sustainability departments to handle environmental justice, followed closely by public affairs/government relations departments.
“Despite significant scientific study on the issue, there is a lack of awareness of this issue and even less conversation among global corporates and C-suite leaders on the role business needs to play in charting solutions,” said Laura Sutphen, managing director, social impact + inclusion at Golin. “To date, Corporate America’s commitment to environmental justice has been missing. We set out to understand how much consumers knew about environmental justice, what Americans expected from corporates, and the role C-suite leaders believed their brand has a role to play in addressing the issue. When we guide C-suite leaders to marry their diversity commitments with their sustainability goals, we will see impact at scale that benefits communities of color and the planet.”
According to the study, nearly nine out of 10 executives agree environmental justice is important for corporations to address, but 49% don’t think it would lead to tangible outcomes for minorities or low-income communities. This discrepancy in data shows an unawareness or oversight to the people hurt by poor air quality, poor water quality, weak infrastructure or lack of access to food.
When asked in the survey why they don’t believe climate change and social justice are linked, commentary from C-suite executives included:
- “Because the environment is independent of racial injustice.”
- “Because skin color does not link with environmental situations. Lack of traditional family structure and lack of active fathers are the main culprit. These do not have a skin color.”
- “Because it shouldn’t be a race issue, and this literally makes no sense. Everything is not about race.”
- “All races have low-income people in them.”
The survey also showed that 82% of consumers believe statements are not enough from brands and that 83% think corporate leaders have a responsibility to address environmental injustice.
“Environmental justice is about responsibility for addressing a systemic problem that the average American doesn’t realize exists,” said Sutphen. “At Golin, our intersectional team combines social and planet impact with inclusive communications expertise to ensure that business leaders understand how all three are interconnected and impact the communities where they do business. If we want to help organizations meet their goals, we need to agree that we can’t address climate change without tackling environmental justice.”
For more information on Golin’s JUSTICE FOR ALL survey, visit Golin.com.
Methodology
Golin, through Dynata, fielded two surveys between May 23 and June 10 sampling 1,537 adults from the general public, 16+ and 150 C-suite executives in the U.S.
About Golin
Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. Golin was named PRovoke Media’s 2022 overall North America Agency of the Year, PRovoke Media’s 2022 and 2021 North America Large Agency of the Year, PRWeek’s 2021, 2020 and 2019 Global Agency of the Year, AMEC’s 2021, 2020 and 2019 Communications Research + Measurement Team of the Year, a 2021 Chicago Tribune Top Workplace and is the first-ever PR agency to be credited with “ideation,” when the firm took home Gold and Silver Lions at the 2019 Cannes Lions Festival of Creativity.
