AMP3 PR announced its representation of the Governors Ball Music Festival taking place May 31 – June 2, and the Elepop Pop-Up open April 27 – July 27. Both New York City events add to AMP3’s growing roster of experiential activations.
For Gov Ball NYC, an annual three-day music festival, AMP3 has been brought on to specifically promote the 2019 food & beverage program which truly rivals the performances hitting the stage. The lineup includes some of the most in-demand NYC food vendors and one-time-only collaborations like a doughnut and fried chicken sandwich from Doughnuttery X The Nugget Spot and queso & tots from The Melt Shop X King David Tacos. AMP3 will be announcing the lineup, hosting an exclusive media & influencer preview event, and courting press and influencers in the lead-up to and onsite at the festival.
For Elepop—an experiential art installation all about elephant conservation—AMP3 will be publicizing the social-impact pop-up, including a private pre-opening preview for press and influencers only. Like other pop-ups, the experience will be very “instagrammable” but attendees will walk away with much more than a pretty photo. Instead, they will learn and use social media to become nano-advocates for the cause, with 10% of all ticket sales going to World Animal Protection to support their elephant education and conservation programs.
“We’ve seen the consumer trend towards spending on experiences rather than stuff, and we’re excited to be helping to bring these engaging and memorable moments into the lives of our fellow New Yorkers,” said Alyson Roy, Co-Founder & Managing Partner at AMP3 PR.
