Amy Denoon, founder and CEO of Beach House Public Relations, a leading bi-coastal communications agency specializing in the beauty and wellness industry, has sold her company to the agency’s two senior executives, Brittany Hohl and Brittany (Giordano) Savastano. The deal marks the turn of an era for the near 15-year-old company and its founder, who is moving on to explore new opportunities.
Beach House PR, with headquarters in Newport Beach, CA, and the bulk of its employees via satellite in Los Angeles and New York City, has deep roots in the beauty industry. With an elevated, editorial eye, under Denoon’s direction the company has worked with some of the best and brightest brands — calling Henkel’s Schwarzkopf Professional and Alterna, Urban Decay, Revlon Professional’s CND and American Crew, Anastasia Beverly Hills, Bondi Sands, Sultra, Voluspa, Julep, and more amongst its past or present clientele. Known for creative storytelling and groundbreaking campaigns like the award-winning All Womxn Project x BABOR initiative, which was the first luxury skincare brand celebrating inclusivity and diversity through an unretouched lens, and which Glamournamed a top beauty campaign of the year, Denoon’s regime was known for its creativity and out-of-the-box thinking that drove awareness with style.
“Last year was one of those game-changing years for me — forcing me to reevaluate where I spend my time and energy across business, friendships, and family,” shares Denoon. “I gave deep thought to the rapidly shifting intersection between the beauty industry and the media, and with these abundant changes came to terms with the fact that I no longer felt the same passion for owning and operating the agency as I once did; giving me a deep understanding that it was time to spread my wings and explore new terrain. Simultaneously, I realized who better to pass the next era of the agency onto than my two most senior team members who have meticulously proven themselves time and time again?”
Never one to shy away from important issues, Denoon has been a pioneer in the beauty agency world in her stand against wasteful creative mailers and in the spring of 2018 made a commitment to utilizing only eco-friendly packaging in the agency’s outreach through her Change The Beauty Game initiative; which is now en route to becoming the industry norm, and which the company’s new leadership has pledged to uphold. Taking a passionate interest in the democratization of clean beauty, Denoon has brought creative awareness to numerous brands within the space, highlighting a care and concern for what’s not only in the beauty product formulations we love, but what’s in their packaging, as well, leveraging storytelling moments for brands like Bodyography, Alima Pure, Goldfaden MD, Aquis, Maria Nila, H2O+, Face Halo, Salt by Hendrix, and more.
Under Hohl and Savastano’s new directive, who have worked together for nearly a decade and at Beach House PR for the last four years, the agency will honor its rich history in beauty, eco-commitment, and creativity by continuing to drive the sort of programming that enabled the agency to make its mark for the last 15 years, while providing continued white glove service to its clientele, media, and partners.
“After so many years of working alongside each other, Brittany and I have developed a shared passion for public relations and a strong sense for the future for the beauty industry, as well as the communications space,” explains Hohl. “As we step forward to lead the agency, we are committed to furthering Amy’s vision for Beach House PR while expanding our horizons and spearheading new and unique opportunities for our clients.”
Savastano echoes this sentiment, pointing out that while Beach House PR is at the pulse of forthcoming industry trends, the agency will also honor its roots in traditional public relations by creatively and strategically crafting stories that connect and inspire. “PR is rapidly evolving and yet at the forefront of each new avenue — whether it’s digital media, social, influencer, eventing, broadcast, good old fashioned print, or something yet to come — remains a brand story and a chance to tell it through thoughtful programming,” explains Savastano. “We’re excited to use this perspective to provide our clientele integrated PR with purpose.”
The agency’s headquarters will remain in Newport Beach through the 3rd Quarter, and no staff changes are anticipated, aside from new roles developed to accommodate growth. Beach House PR’s satellite teams in Los Angeles and New York remain intact, as well, and Denoon will consult with the new leadership’s transition for the next six months.