Suzanne Lyons, a prominent corporate communications and media relations expert, has joined APCO Worldwide as a senior director, announced Marc Johnson, managing director of APCO’s New York office.
“It is challenging to maneuver through today’s constantly evolving business environment,” said Johnson. “Suzanne has built a career out of helping many of the world’s biggest companies and brands implement innovative corporate and media strategies. We are delighted to welcome Suzanne to our team at APCO and look forward to her bringing her extensive consumer and corporate media expertise to our clients.”
Lyons joins APCO after working as a senior vice president at MSL, where she provided senior council on the development and execution of strategic communications and media relations programming for clients in brand, entertainment, consumer health and corporate sectors. Prior to joining MSL, Lyons worked for Ketchum, where she held the role of vice president, director of media.
“The communications and media landscape is changing, and companies fight every day just to keep up,” Lyons said. “I’m excited to join APCO’s distinguished team and look forward to helping clients adapt, thrive and stay ahead.”
Earlier in her career, Lyons held positions at CBS, Edelman, Four Corners Communications and Bauer Publishing.
Lyons joins an accomplished and robust team of media and consumer communications experts at APCO Worldwide, including Caroline Starke, Julie Jack, Blythe Reiss, Simon McGee and Jay Solomon.