Soulsight, a Chicago-based award-winning creative agency, announced its plans to establish two new offices in Los Angeles and New York City as part of the firm’s expansion plans to support its growing client business on both the West and East Coasts.
While Soulsight currently supports clients from its Chicago-based office of more than 75 employees in both regions, like Nike, Central Garden & Pet, Fox TV on the West Coast and PepsiCo, Campbell’s, Mondelēz, and professional sports leagues on the East Coast, having a physical presence in major cities will allow the agency to provide an enhanced level of service for clients. In addition, with Soulsight’s design strategy relying heavily on human insights, having employees on the ground in each market allows the firm to be immersed in each of these distinctive cultural hubs, while also offering clients a more collaborative and hands-on experience.
Fueled by growth in key categories like emerging, athletic/active lifestyle apparel on the West Coast and luxury lifestyle brands, spirits and pharmaceutical on the East Coast, Soulsight is planning to add to its talent roster. In its Los Angeles office, the agency will be hiring roles in digital, animation, e-gaming and sustainable/industrial design and social strategy, lifestyle/fashion, environmental design talent to its New York City office.
“We’re looking forward to Soulsight’s next stage of growth as we expand our footprint into two important markets and look to add talent in key areas like digital design, social strategy and eco-friendly design,” said George Argyrós, Partner and CEO of Soulsight. “Over the past year, we’ve seen businesses in lifestyle apparel, pharmaceutical and consumer product goods emerge as fast-growing categories that we believe can benefit from our agency’s more than 25 years of consumer insights and branding expertise.”
For more information on Soulsight, please visit https://soulsight.com
Soulsight is an award-winning strategic branding, design and creative agency. Headquartered in Chicago and recognized as “Chicago’s Best and Brightest Companies to Work For®” in 2021, Soulsight’s work has created hundreds of millions in commerce for many of the world’s most iconic and valuable brands. Soulsight specializes in holistic brand strategy and management including strategic concept-to-commercialization development, using a set of proprietary systems and tools proven to inspire innovation and drive business growth. Their approach is rooted in human-centric, design-forward thinking – from helping brands understand and shape their ethos, to creating ideas for new products, extensions, and experiences that foster lasting relationships with consumers. The company has worked across CPG, lifestyle, sports and entertainment industries, and has partnered with global powerhouse brands, such as Nike, ViacomCBS, Molson Coors, PepsiCo, Hershey’s, Pfizer and Kraft Heinz, among others, to manage, build, create and introduce an array of outstanding products and services, worldwide.