B2B-focused marketing and PR agency Manzer Communications announced that it is changing its name to Swyft. The name change reflects the strong growth and the evolution of the B2B tech marketing agency since it was founded seven years ago.
Today, the services that both Swyft’s North American and international clients require are no longer limited to PR services. There is a growing demand in the market for integrated “full-funnel” services that run the gamut from media relations to lead management. Over the years, Swyft has built up the capabilities and references to meet that demand. With the name change comes a new logo, tagline, and website.
Expansion of Full-Funnel Services
Swyft has gone from a focus on media relations at its founding in 2011 to an agency that offers “full-funnel” services. Its customers expect it to translate their brand and revenue goals into integrated sales funnel activities that cover the top (website, blog, media, etc.), middle (lead nurturing and scoring through email and marketing automation, white papers, etc.) and bottom (sales enablement) of the funnel.
To deliver on the changing market expectations the company invested in insourcing web design, video production, and graphic design capabilities. The end result is that Swyft is able to be, through its blended approach to marketing and communications, a fully integrated “one-stop shop” that helps B2B technology companies tell the story of their brands in a consistent and creative manner throughout the funnel utilizing a variety of different media.
Increased Global Network
Three years ago, Swyft began building a global network of partner agencies with a similar focus on the B2B technology sector. The network, now called First PR Alliance, spans three continents and provides a seamless level of services capable of bridging markets, languages, and cultures. Swyft is also a founding member of the Global Fintech PR Network, an international network of agencies that specialize in Fintech PR. Swyft supports a variety of international clients from sectors as diverse as telecommunications, cybersecurity, additive manufacturing, government (trade missions) and aeronautics.
“What a journey it has been, the last seven years. Swyft has grown from a solo entrepreneur project to a team with ten staff members with expertise that cover the entire skill set needed to fulfill full-funnel marketing services. With our integrated services, we manage to move the needle for our customers that want and need accelerated growth, and that really is the biggest motivator for our team.” says Dave Manzer, President, and Founder of Swyft.
Manzer also commented on the tagline: “Our tagline says ‘Austin Roots. Global Reach.” We deliberately want to grow internationally but stay true to where we came from. Global marketing with an Austin flair—that is what Swyft is and always will be about.”
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