Acquisition expands Banyan’s European presence, ensures Presspage’s long-term stability, and accelerates AI-driven innovation in PR technology.
Banyan Software today announced its acquisition of Presspage, the newsroom and media relations platform trusted by global enterprises including Lufthansa, Booking.com, Bayer, smart Automobile and DP World. Presspage supports thousands of users across North America, Europe, and Asia, and with Banyan’s backing, the company is poised to grow its global footprint even further.
Presspage will continue from its Amsterdam HQ with its existing leadership team, ensuring continuity for both customers and staff. The acquisition is a perfect fit for Banyan Software’s long-term vision of offering a “permanent home” for software businesses, prioritizing sustained growth and innovation
The deal strengthens Banyan’s position in Europe, with a particular focus on the Benelux region. For Presspage, it unlocks new momentum, backed by Banyan’s proven track record in scaling enterprise software companies and advancing AI-powered tools.
“Joining Banyan opens new doors for Presspage to accelerate our innovation roadmap and deepen our impact. Our customers rely on us to simplify workflows, streamline media engagement, and measure the tangible impact of their PR initiatives. Now, we can expand our platform’s ability to directly link PR activities to measurable business outcomes.”
Jan-Willem Schalkwijk, CEO at Presspage
This partnership boosts Presspage’s ability to support comms teams through complex challenges, delivering clear insights that help PR professionals demonstrate their strategic value. The platform remains a trusted ally for day-to-day media relations and high-stakes crisis communication alike.
“Presspage is a great addition to Banyan’s growing European presence. Their focused product offering, strong customer base, and proven leadership make them a standout in the communications software space. We’re thrilled to support the Presspage team as they continue to grow.”
Julie Koegenboeg, Head of Northern Europe at Banyan Software
About Presspage
Presspage, founded in 2008, provides PR and Communications teams intuitive technology for managing newsrooms, distributing content, engaging with media, and measuring PR impact. Trusted by enterprises in aviation, healthcare, automotive, logistics, and higher education, Presspage simplifies complex PR processes, empowering teams to demonstrate measurable strategic value.
About Banyan Software
Banyan Software acquires, builds, and grows exceptional software businesses that are critical to the customers they serve. With a focus on long-term partnerships and operational independence, Banyan provides permanent homes for software companies across the globe. Founded in 2016, the company follows a buy-and-hold-for-life strategy and is set up with a permanent capital base to preserve the legacy of founders. As a purpose-driven company, Banyan is committed to making an enduring, positive impact on the world. Banyan is one of North America’s fastest-growing private businesses, with offices in the US, Canada, the UK, APAC and EU. The European portfolio is rapidly expanding building on the proven success in North America