NEW YORK, NY (December 3, 2024) – Barbados Tourism Marketing Inc. (BTMI), has once again selected CIIC PR as its public relations agency of record for the Latin America region, continuing a successful partnership that began in 2017. This renewal underscores the shared commitment to positioning Barbados as a top Caribbean destination for Latin American travelers.
Over the years, CIIC has been instrumental in crafting and executing innovative campaigns that have elevated Barbados’ profile across key Latin American markets. The collaboration initially focused on promoting the launch of Copa Airlines’ direct flight from Panama to Barbados in July 2018, the first route connecting the island to Latin America. This historic development significantly enhanced accessibility for Latin American travelers and opened new opportunities for tourism growth.
“We are honored to extend our partnership with BTMI and to continue promoting Barbados, an island near and dear to us, in Latin America,” said Amy Sedeño, Vice President & Partner of CIIC PR. “Our team has been dedicated to highlighting Barbados’ rich culture, warm hospitality, and unmatched attractions, and we are thrilled to build on the momentum we’ve achieved together over the past 7 years.”
Leveraging a strategic and data-driven approach, CIIC tailored its efforts to engage high-income travelers, adventure seekers, digital nomads and potential investors in priority markets, including Panama, Colombia, Brazil, Mexico, Venezuela, Argentina, and Chile. CIIC’s initiatives have spotlighted Barbados’ diverse offerings, from sports tourism and romance to gastronomy and multigenerational travel, capturing the attention of cultural enthusiasts and families alike. The agency’s strategy incorporates tailored media relations, strategic partnerships, and in-market activations to ensure messaging resonates uniquely in each market.
“CIIC PR has been an invaluable partner in showcasing the unique offerings of Barbados to Latin American audiences and expanding our visibility in the region” said Corey Garrett, Director of Latin America for the Barbados Tourism Marketing Inc. “From launching our direct flight through Panama to opening our first BTMI office in LATAM, CIIC has been instrumental in enhancing our presence in Latin America. Their deep understanding of the region and creative storytelling have played a vital role in driving interest and visits to our beautiful island.”
For more information on Barbados and its offerings, visit Barbados Tourism Marketing Inc..
About CIIC PR
CIIC PR is a full-service, award-winning public relations and marketing firm specializing in creating dynamic campaigns for the travel & hospitality, food & beverage, and lifestyle industries. CIIC draws on its 25+ years of experience offering services in public relations, marketing, social media strategy, branded partnerships, event planning, and media and influencer relations. With offices in New York and Miami, CIIC has also established affiliate offices in Los Angeles, Canada, and Mexico. CIIC is also an exclusive member of latamPR, furthering its reach in Latin America and is certified as a woman-owned business by the Women’s Business Enterprise National Council (WBENC). For more information about CIIC, or to inquire about new business relationships, please visit ciicpr.com, or email connect@ciicpr.com, or contact (845) 358-3920 x11.
About Barbados
The island of Barbados is a Caribbean gem rich in cultural, heritage, sporting, culinary, and eco experiences. It is surrounded by idyllic white sand beaches and is the only coral island in the Caribbean. With over 400 restaurants and eateries, Barbados is the Culinary Capital of theCaribbean and home to the Caribbean’s Best Culinary Festival, the Barbados Food and Rum Festival. The island is also known as the birthplace of rum, commercially producing and bottling the finest blends since the 1700s. The island also hosts events like the annual Crop Over Festival, where A-lists celebrities like our very own Rihanna are often spotted, and the annual Run Barbados Marathon, the largest marathon in the Caribbean. As the motorsport island, it is home to the leading circuit-racing facility in the English-speaking Caribbean. Known as a sustainable destination, Barbados won the Green Destinations Story Award for Environment and Climate in 2023 and was listed as one of the Best World Travel Destinations for 2025 by National Geographic. Accommodations on the island are wide and varied, ranging from picturesque private villas to quaint boutique hotels, cozy Airbnbs, prestigious international chains, and award-winning five-diamond resorts. Traveling to this paradise is a breeze as the Grantley Adams International Airport offers a variety of non-stop and direct services from growing U.S., U.K., Canadian, Caribbean, European, and Latin American gateways. Arriving by ship is also easy as Barbados is a marquee port with calls from the world’s best cruise and luxury liners. So, it’s about time that you Visit Barbados and experience all that this 166-square-mile isle has to offer. For more information on travel to Barbados, visit www.visitbarbados.org, follow on Facebook at VisitBarbados, and via Twitter @Barbados.