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Public Relations Global Network Continues Global Expansion with 3 New Member Firms

by | Nov 28, 2017

As both Bianchi Public Relations and Public Relations Global Network (PRGN), one the largest international networks of independent public relations agencies, mark their 25th anniversaries this year, they also welcome three new member firms hailing from Asia, Central America and South America into the network. The firms were inducted into PRGN at the global PR alliance’s recent meeting in Kyoto, Japan.

These additions to the PRGN network—whose membership has grown 20 percent in the past five years to 51 member agencies—extend Bianchi PR’s and PRGN’s reach across six continents and more than 40 countries.

“We welcome the new member agencies to PRGN, and look forward to working with them to serve our clients wherever in the world they need us,” said James A. Bianchi, president of Bianchi PR. “These respected firms bring additional local expertise to the network, and they enhance PRGN’s collective power, gained though more than 50 independent, entrepreneurial agencies worldwide, to help clients build their brands and their businesses.”

“We see real enthusiasm from PR firms around the world in joining the community of agencies that comprise PRGN,” said Christina Rytter, current president of PRGN and managing director / founder of Copenhagen-based Scandinavian Communications. “These individuals and their teams are true leaders in their respective markets and countries—smart, forward-looking and highly integrated in how they approach our field today. Their interest, and the continued growth of our network, demonstrates the health and vitality not just of PRGN, but also the independent PR agency market worldwide.”

Rytter added that the growth of PRGN also “is a testament to the depth of knowledge sharing, business opportunity and personal relationships cultivated across our network.”

Three new members for a growing roster

The three agencies welcomed to PRGN during the Kyoto, Japan network meeting are:

  • Another Company (Mexico, Colombia, Panama) – Another Company is the top independent PR and communications agency in Mexico with offices in Colombia and Panama. The company and its people are always evolving and looking to create cutting-edge content strategies that break paradigms and truly connect brands, media and customers. Another Company offers a team of passionate professionals specialized in different business units and services with strong expertise in the Latin American market. Clients include some of the world’s top Fortune 500 companies looking to do business in Mexico and beyond. Examples are Waze, Hubspot, Calvin Klein, SAP, Tim Hortons, Adidas Group, Prada, Peninsula Hotels and others.
  • Perspective Strategies (Kuala Lumpur, Malaysia) – Perspective Strategies is a full-fledged strategic communications and issue management firm with services in public affairs, brand communications and stakeholder engagement. The firm’s expertise is built on years of experience of working in a comprehensive range of industries and businesses. Perspective’s team has strong credentials in corporate reputation, investor relations, brand and marketing communications as well as communications capabilities building for clients. Clients include key government agencies, publicly listed companies and multinational brands such as the East Coast Economic Region Development Council, the Malaysia Digital Economy Corporation, PETRONAS and Durex, among others.
  • SMARTPR (São Paolo, Brazil) – Established in 2002, with expertise in communications, advertising, public relations, journalism and design, SMARTPR is an independent PR firm in Brazil with a proven track record of assisting clients by developing long-term relationships with stakeholders such as journalists, influencers, business-to-business communities, employees and consumers. Above all, the people within the firm are business consultants with a special ability to drive results through content and relationships. Clients include Expedia, BuzzFeed, Waze, Amazon Web Services, Logitech, Pinterest and Level 3, among others.

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