Billion Dollar Boy appoints Simon Harwood as agency’s first ever Global Performance Director

by | Jun 1, 2023

  • Leading global influencer marketing agency, Billion Dollar Boy, announces the appointment of Simon Harwood in newly created role of Global Performance Director 
  • Simon joins from the7stars, the UK’s biggest independent media agency, where he was Head of Strategy
  • The Global Performance Director role will facilitate Billion Dollar Boy’s growth and optimise performance – unifying Data, Strategy, & Paid Media

01 June 2023, New York, USA – Leading global influencer marketing agency, Billion Dollar Boy (BDB), announces the appointment of Simon Harwood as Global Performance Director.

The newly created role is designed to facilitate even closer working relationships between key functions of the business, including the data, strategy and paid media teams, to optimise initiatives, processes and outputs.

Simon will also be responsible for developing new models to measure and prove effectiveness across the marketing funnel, with the ultimate aim of ensuring the agency continues to deliver award-winning influencer marketing and advertising campaigns.

He will also work closely with BDB’s clients and client services teams to plan, develop and launch new  products.

As Global Performance Director, Simon will work closely with co-founders Ed East, Thom Walters and Permele Doyle as well as global management to enhance the agency’s global corporate strategy and drive positive change in the creator economy.

Simon joins BDB from the7stars, the UK’s biggest independent media agency, where he was Head of Strategy. His previous experience includes senior roles as Head of Creativity & Innovation and Head of Futures at PHD Media.

He brings 20 years of senior experience in the industry, guiding C-Suite marketers at a wide variety of clients including Warner Bros, Mondelez, Gousto, McCain, Expedia and more.

Ed East, Global CEO and co-founder of Billion Dollar Boy, comments: “We’re proud to welcome Simon to the agency as we look to continue scaling up the business in all our key regional markets. 

“Enhancing the data, strategy and paid media teams will be crucial to delivering advertising campaigns with proven effectiveness. Simon has the perfect skillset and deep industry experience to ensure we maintain our place ahead of the curve in an evolving advertising landscape. 

“Investing in this new role demonstrates our commitment to our clients that their business success is our success. We look forward to welcoming Simon to the team and seeing how he shapes and progresses the new role of Global Performance Director.”

Simon Harwood, Global Performance Director of Billion Dollar Boy, adds: “I’m delighted to be starting at BDB with a completely new role at the agency focused on proving the value of creativity.

“The creator economy is such an exciting and dynamic space with so much untapped potential to explore. I intend to help BDB continue to push new boundaries, prove the power of creators for brands and meet its ambitious growth objectives.

“I’m looking forward to seeing what we can achieve with our growing team of industry leading professionals.”

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