Blue C introduces signature branding platform with launch of national TV campaign

by | Jan 15, 2021

Blue C, a leading Southern California-based branding and marketing agency, announced the public launch of its tested and proven BrandPWR platform. After a highly successful pre-launch period resulting in accelerated growth, brand clarity and improved audience resonance for the early client adopters, Blue C has rolled out its proprietary BrandPWR platform to help brands identify value propositions and more effectively connect with key audiences. The first companies to reap the benefits of the highly effective BrandPWR platform include brands in the electric transportation, fintech, mortgage and technology industries.

“Having spent more than 20 years helping brands define and leverage what sets them apart from competitors, we’re extremely proud of our BrandPWR platform which is a culmination of best practices throughout Blue C’s history,” said Eric Morley, Co-Founder and Chief Operating Officer at Blue C. “We solve many marketing headaches for our clients, but we’ve seen time and time again that without a solid understanding of who they are and why their customers should care, most brands are only able to scratch the surface of success. BrandPWR enables our clients to BRAND BOLD, and to build the most solid foundation that arms them with the tools necessary to enjoy sustainable, long-term results.”

Blue C’s BrandPWR platform is designed to lead businesses through a hands-on, multi-step process that defines the who, what and why behind the brand. From brand architecture and positioning to creative assets brought to life through key messaging and visual design, BrandPWR’s strategic process builds authentic brands that can more effectively express their values and attract growth. While all phases of BrandPWR are necessary to help brands understand their opportunities to grow, the initial “Clarity” phase is crucial to developing or redefining a brand strategy. During this critical first step, just a few of the deliverables provided by Blue C include brand positioning and architecture, brand story and messaging development, and a brand book.

Experts at producing highly creative and impactful advertising for its clients, Blue C has done the same to promote its newly launched BrandPWR platform with a national TV campaign. Running television ads is an uncommon tactic for a B2B service, but one that Blue C felt confident in after witnessing the robust outcomes experienced by BrandPWR clients across a variety of industries.

“Blue C played a major role in the development of our brand. We took part in their collaborative BrandPWR process where the end result was a well-defined and established brand for our new line of outdoor electric vehicles,” said Christian Okonsky, Chairman of Volcon EPowersports. “They took extra steps to ensure our brand message would reach and engage the different segments we serve. Thanks to Blue C, we’ve successfully launched our brand and now have name recognition in the space.”

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