The BMF Media Group, an award-winning, global experiential marketing agency, has acquired boutique lifestyle Public Relations firm LFB Media Group. The combination of these two companies creates an agency that will offer clients public relations strategy as part of a fully integrated marketing mix, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, and talent procurement.
“LFB has been a valuable partner since 2010, so the acquisition was a natural evolution of our growth strategy,” said Brian Feit, Founding Partner of BMF Media. “Digital and earned media results are increasingly critical to the success of our brand activations, and through this collaboration, we can further deliver a highly competitive suite of services to meet our clients’ core business objectives.”
LFB Media Group’s Founder & Principal, Ashley Chejade-Bloom, joins BMF Media’s leadership team as Executive Vice-President, dedicated to sales strategy and innovation that will continue to advance the company’s approach and overall development. The day-to-day management of LFB, including client services, strategy, and talent acquisition, will be overseen by the firm’s President, Selmin Arat. The acquisition also includes a move to new shared headquarters in Manhattan’s Flatiron District, and an expanded regional PR offering in BMF Media’s Los Angeles, Miami, Austin and London offices.
“This partnership reflects the evolution of experiential marketing becoming the mechanism that drives effective communications strategies,” said Chejade-Bloom. “With an advanced understanding of today’s multimedia landscape, we employ cross-agency collaboration to help solve 360-marketing challenges, and develop integrated strategies that measurably increase positive awareness and meaningful engagement for our clients.”
LFB Media Group marks the introduction of an aggressive acquisition strategy for BMF Media, and the firm’s commitment to integration across all marketing channels.