BMF Named Agency of Record for Waldorf Astoria Monarch Beach Resort & Club

by | Mar 1, 2024

Iconic Southern California Luxury Resort Taps BMF’s Experience-Led PR Practice to Drive Brand Awareness

NEW YORK, NY  (Feb. 29, 2024) – Pioneers in experience-led public relations, BMF is proud to announce it is now the official agency of record for Waldorf Astoria Monarch Beach Resort & Club, a prestigious resort renowned for its laid-back luxury and unparalleled oceanfront experiences.

As agency of record, BMF will leverage its expertise in integrated marketing and public relations to enhance the overall brand positioning and consumer visibility of Waldorf Astoria Monarch Beach. The agency’s proven track record of success in the luxury hospitality sector makes it an ideal partner for a destination synonymous with refinement and world-class service. 

Waldorf Astoria Monarch Beach Resort & Club

“Waldorf Astoria Monarch Beach is proud to welcome the world’s most discerning travelers to our coastal retreat,” says Commercial Director, Michelle Caporicci. “An experience-led approach to marketing and public relations aligns with our dedication to crafting unforgettable moments that transform guests into storytellers and beckon them to return, time and time again.”

Nestled along the pristine Orange County coastline, Waldorf Astoria Monarch Beach boasts an array of world-class amenities, including luxurious accommodations, award-winning dining experiences, a renowned spa and unparalleled event spaces. Current resort highlights include:

  • Private Beach Club: Exclusive to only guests and members, the private Monarch Bay Beach Club is the quintessential spot for riding the waves and soaking up the sun. 
  • Luxury Spa: The Waldorf Astoria spa offers curated wellness experiences and sumptuous treatments personalized to inspire optimal living.
  • Oceanfront Golf: Named one of Golf Digest’s “Best Places to Play” and a GOLF Magazine “Gold Medal Resort,” this Robert Trent Jones, Jr.-designed course is challenging yet playable for all.
  • Sparkling Pools: With three unique swimming pools complete with infinity-edge spas, chic daybeds, and private cabanas, each guest has the opportunity to find their ideal relaxation spot.
  • Wellness + Fitness: An open-air, newly renovated Athletic Club featuring the latest equipment awaits, along with complimentary access to more than 40 signature fitness classes, beach yoga, coastal running routes and more.
  • Dining: With seven culinary concepts ranging from the elegant Bourbon Steak to the casual AVEO Table + Bar, Waldorf Astoria Monarch Beach is a premier destination for restaurants in Dana Point. Most notably lauded as one of the region’s top restaurants, Bourbon Steak Orange County is a love letter to the American steakhouse from acclaimed chef Michael Mina.
  • Elevated Guest Rooms and Suites: Following a $30 million guest room refresh of the 400-guest room and suites, each guest room provides brand new flooring, furnishing and finishes that perfectly compliment the coastal breeze provided by a private terrace or patio.
  • The Club: Experience elevated luxury and unparalleled coastal charm with membership at Waldorf Astoria Monarch Beach offering an array of exclusive social events and inspiriting activities that embody the Southern California lifestyle. From the new private beach club to the signature Waldorf Astoria Spa, oceanfront golf, and renowned dining venues, this premier membership program offers endless, exclusive opportunities.
  • Meetings and Events: With 175 acres of Orange County Coast encompassing lush outdoor spaces, spacious indoor venues, and intimate rooms, Waldorf Astoria Monarch Beach is the memorable setting needed for every special event. The property’s professional planners are equipped to manage all details and apply those special touches that will envelop guests in luxury–leaving them to focus on what’s important.

To learn more about Waldorf Astoria Monarch Beach Resort & Club, visit www.waldorfastoriamonarchbeach.com.  

About Waldorf Astoria Monarch Beach Resort & Club

Waldorf Astoria Monarch Beach Resort & Club is nestled hillside along the coast and offers panoramic views of the Pacific Ocean. Perched on 175 acres with 400 guest rooms and suites, seven culinary experiences, three sparkling pools, a Waldorf Astoria Spa, and the private Monarch Bay Beach Club, this elegant AAA Five-Diamond retreat offers both indulgence and inspiration. From oceanfront culinary experiences, unique coastal activities and the Robert Trent Jones-designed Monarch Beach Golf Links, resort guests and club members will experience an elevated slice of California’s beach culture. Equal parts sophisticated, approachable and intimate, Waldorf Astoria Monarch Beach Resort & Club has a personality that fits perfectly with the playful coastal lifestyle of the area. Seamlessly bringing to life, Waldorf Astoria’s brand ethos, the resort offers unforgettable experiences and unparalleled standards of luxury service and hospitality. For more information about Waldorf Astoria Monarch Beach Resort & Club, please visit waldorfastoriamonarchbeach.com.                                                               

About BMF

BMF is an award-winning global integrated creative marketing agency with expertise in brand strategy, experiential, digital, influencer, talent, and PR. The agency conceptualizes and executes multi-channel programs that earn attention from key opinion leaders, engage with our clients’ target audiences, and create unforgettable brand experiences with lasting impact. BMF does this for brands who seek to have a meaningful role in the current cultural conversation. With teams working around the world, BMF recently produced 350 programs of which 50 were in 19 countries outside the US. Each of the programs we develop are unique—the red thread is our commitment to delivering ROI by humanizing brands in unexpected and impactful ways that are made to inspire. BMF is an LGBT-owned business certified by the NGLCC (nglcc.org) with diversity & inclusion as part of the agency’s core DNA. For more information, visit: www.wearebmf.com.

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